Senior Product Marketer

About CDK Global

CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (“OEMs”) across automotive and related industries. The Company’s cloud-based, software as a service (“SaaS”) platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.

Job Description

This Senior Product Marketer role owns the entire Go-To-Market (GTM) strategy of their product line within CDK’s Fixed Operations portfolio for the Heavy Truck market. The Senior Product Marketer will lead product messaging and positioning, content, market evangelism, competitive intelligence, and enablement strategy for Sales and Marketing teams to drive demand generation and optimize revenue. It is a role with responsibilities that include building and executing the go-to-market strategy, voice of customer, influencing product strategy, driving integrated marketing programs, commercialization, Sales enablement, and defining market requirements and business cases for product line investment. The Senior Product Marketer will be the leading expert in their product’s target market and value proposition.

The role requires an individual with strong leadership, communication, partnering and analytical skills who can create and articulate CDK’s Fixed Ops Solutions vision; and drive our overall go-to-market strategy. The ideal candidate possesses a unique blend of business, technical and sales savvy; a big-picture perspective; and the drive, influencing skills and ability to collaborate with many stakeholders at all levels to transform that vision into a reality.

Responsibilities

• Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environment.
• Help develop and evangelize a transformative vision for CDK’s Fixed Operations Solutions product direction.
• Be the product and market expert that proactively collaborates and drives alignment across an array of teams (such as Sales, Product Management, Development, Marketing) to define appropriate product marketing mix and strategy.
• Understand customer problems and find innovative solutions and new market opportunities for our solutions and exercise creative business judgment in optimizing the lifecycle profitability of the offering.
• Define objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.), identify levers for improving, and champion necessary initiatives to attain key results and objectives.
• Lead the development of persona-based positioning and messaging for different level audiences (Owner, Fixed Ops Director, Service Manager, etc..) and for different target segments.
• Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel.

Qualifications & Job Requirements

• Bachelor’s Degree
• 5+ years of experience in Product Marketing, Sales or Go-to-Market background preferred.
• Proven ability to develop and execute effective product marketing strategies.
• Strong foundation of analytic skills to support communications and business case development.
• A natural collaborator with a willingness to drive hands-on tactical execution.
• Great communication skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders.
• Strong speaking skills and ability to develop compelling customer-facing presentations.
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Preferred Qualifications

• Automotive/Retail experience.

Salary & Benefits

The salary range for this position is $120,000 - $135,000. CDK Global is committed to fair and equitable compensation practices. Compensation packages are based on several factors, including but not limited to skills, experience, certifications, and work location. The total compensation package for this position may also include annual performance bonus, benefits and/or other applicable incentive compensation plans. We offer Medical, dental, and vision benefits in addition to Paid Time Off (PTO), a 401K Matching Program, and Tuition Reimbursement.

Inclusion & Diversity

At CDK, we believe inclusion and diversity are essential in inspiring meaningful connections to our people, customers and communities. We are open, curious and encourage different views, so that everyone can be their best selves and make an impact. CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued. Qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, creed or religion, age, disability (including pregnancy), results of genetic testing, service in the military, veteran status or any other category protected by law. Applicants for employment in the US must be authorized to work in the US. CDK may offer employer visa sponsorship to applicants.

Key skills/competency

• Product Marketing
• Go-To-Market Strategy
• Demand Generation
• Content Strategy
• Market Evangelism
• Competitive Intelligence
• Sales Enablement
• Product Messaging
• Fixed Operations
• SaaS Platform