Senior Product Marketing Manager
CData Software · United States
- Hybrid
- Full-time
- $140,000 / year
- United States
Job highlights
- Drive go-to-market strategy for data integration products.
- Own product positioning, messaging, and launch.
- Translate technical capabilities into customer value.
- Collaborate cross-functionally with key teams.
- Support revenue growth and product success.
About the role
About CData Software, Inc.
CData is the data layer between AI and ROI—delivering the connectivity, context, and control that make enterprise AI more accurate. One platform for live access and data replication across 350+ sources, semantic intelligence that ensures context-aware responses, and built-in governance for every AI-to-data interaction. Powering AI and analytics workloads for Anthropic, Databricks, Microsoft, Google, Palantir, and more than 10,000 customers worldwide.
Behind that impact is a global team of passionate problem-solvers, engineers, and innovators who are redefining what’s possible in data connectivity.
Headquartered in Chapel Hill, North Carolina, CData has over 500 team members, with offices in North America, Europe, and Asia. We take pride not just in what we build, but in how we build it: together, with curiosity, creativity, and a shared drive to push boundaries.
About The Role
The Senior Product Marketing Manager is responsible for defining and driving the go-to-market strategy for CData’s Data Integration Products. This role works in close partnership with Product Management, Sales, Marketing, and Customer Success to ensure products are clearly positioned, effectively launched, and adopted in the market.
You will own product positioning, messaging, launch strategy, and enablement for the data integration products. You will translate technical capabilities into customer value, ensuring our teams are equipped to win in competitive markets. This is a highly visible, cross-functional role that directly supports revenue growth, pipeline, and product success.
What You'll Do
- Own positioning, messaging, and value proposition for the product across core customer segments and use cases.
- Develop and maintain a deep understanding of customers, buying journeys, and technical use cases.
- Partner with Product Management to align roadmap, releases, and market needs.
- Monitor competitive landscape, market trends, and customer feedback to inform strategy and differentiation.
- Lead go-to-market planning and execution for launches, including messaging, targeting, channels, and success metrics.
- Translate roadmap updates into external announcements and campaigns.
- Partner with Sales to support pipeline generation, deal support, and competitive positioning.
- Create and maintain high-impact sales enablement materials.
- Enable sales teams to confidently articulate product value, differentiation, and technical advantages.
- Develop product-led content and support thought leadership related to data integration, analytics, and product specific use cases in partnership with Marketing.
- Define and track key metrics related to product adoption, pipeline contribution, launch success, and messaging effectiveness.
- Use data and feedback to continuously refine positioning, GTM strategy, and enablement.
Qualifications
- 5-8+ years of experience in Product Marketing, ideally in B2B SaaS, data, cloud, infrastructure, or developer-focused products.
- 3-5 years of experience in data integration/connectivity.
- Proven experience owning positioning, launches, and sales enablement for a technical product.
- Strong ability to translate complex technical concepts into clear, compelling customer value.
- Excellent written, verbal, and presentation skills.
- Highly collaborative and comfortable working cross-functionally with Product, Sales, Engineering, and Marketing.
- Self-directed, organized, and comfortable operating in a fast-moving environment.
- Experience supporting enterprise or mid-market B2B sales is preferred.
- Experience working closely with Product Management and Engineering teams is preferred.
Travel Required
Potential travel to NC headquarters, customer events, etc. on an as needed basis for work purposes may be necessary.
Security Policy
This role has been identified as having possible access to customer sensitive data. You are required to review, acknowledge, and abide by the company's security policies.
Key skills/competency
- Product Marketing
- Go-to-Market Strategy
- B2B SaaS
- Data Integration
- Product Positioning
- Sales Enablement
- Technical Product Marketing
- Customer Value Proposition
- Competitive Analysis
- Product Launch
Skills & topics
- Senior Product Marketing Manager
- Product Marketing
- Go-to-Market Strategy
- B2B SaaS
- Data Integration
- Product Positioning
- Sales Enablement
- Technical Product Marketing
- Customer Value Proposition
- Competitive Analysis
- Product Launch
- Data Connectivity
- Cloud
- Infrastructure
- Developer Products
- Analytics
- Enterprise Sales
- Mid-Market Sales
- Product Management
- Engineering
- Marketing
- Customer Success
How to get hired
- Tailor your resume: Highlight your B2B SaaS, data integration, and product marketing experience, emphasizing launches and sales enablement.
- Craft a compelling cover letter: Showcase your understanding of CData's mission and how your skills align with the Senior Product Marketing Manager role.
- Prepare for behavioral questions: Be ready to discuss collaboration, problem-solving, and your experience translating technical concepts into customer value.
- Research CData's products: Understand their data connectivity solutions and how they serve AI and analytics workloads.
- Demonstrate technical translation skills: Prepare examples of how you've effectively communicated complex technical features to business audiences.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the primary responsibilities of a Senior Product Marketing Manager at CData Software?
- The Senior Product Marketing Manager at CData Software is responsible for defining and executing the go-to-market strategy for data integration products. This includes owning product positioning, messaging, launch plans, and sales enablement, all while translating complex technical features into clear customer value.
- What experience is required for the Senior Product Marketing Manager role at CData?
- Candidates should have 5-8 years of experience in Product Marketing, preferably in B2B SaaS, data, cloud, or developer-focused products, with 3-5 years specifically in data integration/connectivity. Proven experience in positioning, launching, and enabling technical products is essential.
- How does CData Software leverage AI in its products?
- CData positions itself as the data layer for AI, providing connectivity, context, and control to make enterprise AI more accurate. Their platform supports AI and analytics workloads by ensuring live access, data replication, semantic intelligence, and governance across numerous data sources.
- What is the importance of collaboration in this Senior Product Marketing Manager role?
- Collaboration is crucial. This role works closely with Product Management, Sales, Marketing, and Customer Success teams to ensure successful product launches and market adoption. You'll need to be highly collaborative and comfortable working across different departments.
- Can you explain the travel expectations for the Senior Product Marketing Manager position?
- There is potential for travel on an as-needed basis for work purposes. This may include visits to the headquarters in Chapel Hill, North Carolina, or attending customer events.
- What makes CData Software a unique company to work for?
- CData is a global company with a strong focus on innovation in data connectivity, powering AI and analytics for major industry players. They emphasize a collaborative culture where team members are passionate problem-solvers driving advancements in data technology.
- How does CData Software support sales teams in promoting its data integration products?
- The Senior Product Marketing Manager creates and maintains high-impact sales enablement materials, equipping sales teams to confidently articulate product value, differentiation, and technical advantages. This ensures effective pipeline generation and deal support.