Digital Consultant

Digital Consultant at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar is hiring a Digital Consultant focused on dealer deployment of the digital products for Rental & Used equipment, including CatRentals.com, Customer Portal, Rental DMT, CatUsed.com, and MyUsed. This role drives dealer adoption, customer registrations, and customer utilization of these platforms.

What You Can Look Forward To In This Role

As a Digital Consultant, you will partner and collaborate with dealers to drive the deployment of the Rental & Used suite of digital tools and platforms. Your focus will be on delivering customer and business value, typically measured by increased registered users, user engagement/utilization, online leads, and attributable sales across the full customer lifecycle. You will interact extensively with appropriate digital team members, data owners, and analytics teams to understand capabilities, integration points, and deployment status, while also providing business requirements back to the Cat Digital organization. You will collaborate with dealers on digital assessments, providing recommendations and action plans to improve their digital capabilities, processes, and online customer experiences. This role involves providing supplemental tracking and reporting at an individual dealer level to offer actionable insights for digital experience improvement. You will create and operationalize training resources for dealers to drive better consistency across the network and gather Voice of Customer (VOC) and Voice of Business (VOB) to support the digital roadmap for rental. Communicating expectations and requirements to the Rental & Used Digital Product partners in Cat Digital is crucial. You will identify opportunities for lead process improvement with dealers and actively monitor the competitive digital landscape and capabilities, leveraging competitive intelligence and deep customer understanding to define future capability and enhancement requests. This position may also provide dedicated focus to a critical capability, industry, region, or project, with other job duties assigned as needed.

A successful candidate in this role will showcase their skills in:

• Effectiveness Measurement: Knowledge of techniques to measure work effort quality and quantity for improvement.
• Products and Services: Ability to apply knowledge of major products and services appropriately to diverse situations.
• Relationship Management: Skill in establishing and maintaining healthy working relationships with clients, vendors, and peers.
• Software Product Training: Competence in creating and delivering training on the implementation, operation, and utilization of technology products and systems.

Top Candidates For This Position May Also Have

• Experience working with rental, digital, and marketing dealer teams.
• Experience in digital marketing, technical marketing, product marketing, or consulting.
• Product support or digital product development experience with strong ability to demonstrate digital capabilities.
• Strong communication skills, both written and verbal, including the ability to interact across all levels of the organization.
• Experience in the rental and/or used equipment industry.
• Analytics and KPI acumen – ability to understand data, derive insights, and utilize them to take action and drive solutions.
• Proven ability to influence without authority.
• Proficiency speaking and writing Spanish.
• Foundational working knowledge of Caterpillar’s current digital capabilities and digital team operational model.

Additional Information

Location: Dallas, TXTravel: Up to 30%, domestic and internationalRelocation assistance IS availableSponsorship is NOT offered

Summary Pay Range & Benefits

The summary pay range for this position is $112,710.00 - $169,060.00. Compensation and benefits offered may vary depending on multiple individualized factors. Benefits include medical, dental, and vision; paid time off; 401(k) savings plans; Health Savings Account (HSA); Flexible Spending Accounts (FSAs); Health Lifestyle Programs; Employee Assistance Program; Voluntary Benefits and Employee Discounts; Career Development; Incentive bonus; Disability benefits; Life Insurance; Parental leave; Adoption benefits; and Tuition Reimbursement.

Key skills/competency

• Digital Product Deployment
• Dealer Network Adoption
• Customer Utilization Growth
• Relationship Management
• Performance Measurement
• Data Analysis & Insights
• Training & Development
• Competitive Intelligence
• Digital Marketing Strategy
• Product Roadmap Contribution