Product Marketing Manager
Cash App
Job Overview
Who's the hiring manager?
Sign up to PitchMeAI to discover the hiring manager's details for this job. We will also write them an intro email for you.
Job Description
Overview
Cash App, a product of Block, started in 2013 to simplify peer-to-peer payments and has evolved into a dynamic financial ecosystem. As a Product Marketing Manager, you will lead the positioning, launch, and scaling of core P2P products used by millions globally.
Role & Responsibilities
In the role of Product Marketing Manager, you will:
- Own end-to-end marketing for core P2P initiatives from strategy to execution.
- Develop positioning and messaging grounded in customer insights.
- Collaborate with Product, Design, Growth, and Data teams to influence product roadmap.
- Drive go-to-market strategies for launches and major iterations.
- Measure success with defined metrics and data-driven insights.
Requirements
Applicants should have 5+ years in product marketing, ideally in consumer products, fintech, or network-effect businesses. Excellent communication skills, a strategic mindset, and experience with measurement and experimentation are essential.
Key Skills/Competency
Product Marketing, Go-to-Market, Positioning, Messaging, Customer Insights, Fintech, Peer-to-Peer, Growth, Strategy, Data Analysis
How to Get Hired at Cash App
- Customize your resume: Highlight relevant fintech and marketing experience.
- Research Cash App culture: Follow their mission and recent initiatives.
- Emphasize cross-functional skills: Showcase collaboration with design and data teams.
- Prepare case studies: Detail successful go-to-market campaigns.
Frequently Asked Questions
Find answers to common questions about this job opportunity
Explore similar opportunities that match your background