Senior Brand Designer

Our Mission

Carwow's mission is to become the car-changing destination of choice. By combining technology, media, and deep automotive expertise, we've transformed how people buy, sell, advertise, and lease cars. What started as a simple reviews site is now one of Europe's largest online car-changing destinations, experiencing over 50% growth last year with nearly £3bn worth of cars bought on-site and £1.8bn listed for sale. In 2024, Carwow acquired Autovia (creators of AutoExpress and Evo magazines), doubling its audience overnight. Together, we now boast one of the biggest YouTube channels globally with almost 10m subscribers and over 1.1 billion annual views, alongside 1.2 million print magazine sales and an annual web content reach of over 350 million. And we’re a long way from done!

Brand Creative @ Carwow

Brand Creative serves as the central creative studio for all brands within the Carwow Group. We are an ambitious team that thrives on storytelling, craft, and collaboration. We bring our portfolio of brands to life across every channel, from large-scale campaigns to social-first paid marketing creative, events, brand identity, commercial initiatives, and internal culture-building. We move quickly, adapt often, and work closely with colleagues across the entire business. Due to the scale-up nature of the business, you’ll enjoy a unique mix of variety, ownership, and creative exploration.

Your Mission

Your mission as a Senior Brand Designer is to elevate how our brands show up visually, taking ownership of everything from early creative concepts to final delivery across a wide mix of channels. As the sole permanent designer in the team, you will play a central role in shaping visual communication, balancing conceptual thinking with hands-on craft, and ensuring our brands remain consistent, recognisable, and creatively ambitious. You will support the onboarding and coaching of freelancers in guidelines and internal systems, taking ownership of both. You’ll collaborate closely with marketing, content, product, and editorial teams, while confidently operating independently, proactively solving problems, and bringing structure to a fast-moving creative environment. You’ll also be an active contributor to our Creative Community, helping connect, inspire, and align creatives across the wider business.

Key Responsibilities

• Deliver high-quality design across brand, campaign, social, print, CRM, paid media, and editorial channels.
• Partner with the Head of Creative, Creative Strategist, and Copywriters to develop clear, insight-led creative ideas and campaign directions.
• Interpret brand guidelines pragmatically, knowing when to follow, adapt, or propose improvements.
• Produce scalable assets: layouts, toolkits, templates, and visual systems to support efficiency across the group.
• Concept and create social-first paid video content reflecting platform behaviors and audience expectations, particularly across YouTube and Meta.
• Work with Product Designers to ensure brand and campaign creative translates effectively into digital journeys.
• Present your work with clarity, explaining rationale, constraints, and the impact of design decisions.
• Provide constructive, objective feedback to freelancers and ensure their work aligns with brand expectations.
• Bring structure and consistency to design delivery through thoughtful file organization, templating, and process improvements.
• Contribute actively to Carwow’s Creative Community, sharing inspiration, collaborating across teams, and strengthening our creative culture.
• Proactively explore AI solutions in the creative workflow without compromising on execution.

Key Requirements

• A strong portfolio showcasing both concept development and crafted design across digital and print, preferably including a 360 campaign from ATL to tactical performance assets.
• Proficiency in Figma, Illustrator, InDesign, and Photoshop, with consistent attention to detail.
• Ability to create coherent campaign executions, from early concepts to multi-channel rollouts.
• Experience adapting design to fit channel needs, especially across social and performance environments.
• Comfortable collaborating creatively with copywriters and stakeholders, and able to offer clear, thoughtful feedback.
• Self-sufficient, organised, and proactive, confident managing multiple projects without heavy oversight.
• Strong understanding of visual trends, social formats, and the role of motion in brand expression.
• A natural collaborator who enjoys working across disciplines and connecting with other creatives.

Bonus Points

• Motion design capability (After Effects + Premiere Pro).
• Interest or experience in shooting UGC-style short-form content.
• Illustration or iconography skills.
• An interest in creative operations, workflow improvements, or building toolkits (including AI solutions).

What’s In It For You

• Competitive compensation package.
• 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings, and more!
• Employee-friendly share options.
• Pension scheme via Royal London - up to 5% company contribution.
• Vitality private healthcare insurance.
• Life Assurance - 4x annual salary.
• Monthly coaching sessions with Spill - our mental wellbeing partner.
• Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies.
• Bubble childcare support and discounted nanny fees.
• 'Work from abroad for a month' annual scheme.
• Generous learning and development budget.
• £500 home office budget.

Key Skills/Competency

• Brand Identity
• Campaign Design
• Visual Communication
• Figma
• Adobe Creative Suite
• Social Media Creative
• Digital Design
• Print Design
• Creative Strategy
• Design Systems