Content Designer

Overview of the Content Designer Role at CarTrawler

We are looking for an experienced Content Designer to join Product & Design and shape how CarTrawler communicates within our products, with a particular focus on localised, multi-language experiences.

Sitting at the intersection of product content and localisation, you will:

• Design and refine content for key product journeys (for example, search, booking and rental conditions).
• Ensure copy is clear, consistent and translation-ready, so it can be localised accurately and efficiently.
• Help operationalise our content strategy and support delivery of our product and customer experience goals.

You will work closely with Product, Design, Engineering and Commercial/Partner teams, acting as a go-to expert for product copy and localisation and helping improve the standards and workflows that keep it consistent across markets and partners.

Your Journey starts here!

What you’ll do as a Content Designer

Core Content Design Responsibilities

• Design and write clear, concise, user-centred product content for key journeys and UI surfaces.
• Create content that is structured and translation-ready, and partner with Translations to ensure it works across priority languages.
• Maintain and apply the product style guide, terminology glossary and content patterns.
• Audit and improve existing content across our systems, using data, research and experiments to refine and optimise copy.

Localisation & Translation Operations

• Shape and improve how product teams brief localisation, including templates, checklists and context expectations.
• Prepare and structure source text, clarify variables/placeholders and add contextual notes before content goes to translation.
• Support ongoing content management across our product content systems (for example, structure, naming and clean-up of outdated content).
• Partner with translation providers, providing structured context and strengthening LQA feedback loops into style guide and glossary updates.

Process, Systems & Enablement

• Embed content into upstream product, partner and commercial initiatives, including partner-facing messaging and merchandising strategies.
• Help teams plan and communicate content changes, especially when they impact multiple languages or partners.
• Act as a go-to content and localisation partner for product teams, providing light coaching on writing clear, translation-ready copy.
• Contribute to guardrails and workflows for AI-assisted copywriting tools powered by our style guide and glossary.

What you’ll bring to the team

• Third-level qualification in Communications, English, Journalism, Marketing, UX/HCI, Digital Media or a related discipline, or equivalent relevant industry experience.
• A portfolio of relevant content design / UX writing work is required (for example, product flows, UI copy, content patterns, before/after examples and experiments or A/B tests you’ve contributed to).
• 3–5+ years of experience in content design, UX writing, content strategy, copywriting or a related role, preferably within a digital product environment; experience in the travel or travel technology industry is a plus.
• Proven ability to design and write clear, concise and user-centred product content, demonstrated via a strong portfolio.
• Experience working in cross-functional product teams alongside designers, product managers and engineers, and understanding of UX principles and user journeys.
• Experience collaborating with localisation/translation teams and using TMS/CMS tools, including providing clear context for translators.

Key skills/competency

• Content Design
• UX Writing
• Localization
• Content Strategy
• User-Centered Design
• UI Content
• Translation Management
• Product Content Systems
• Cross-functional Collaboration
• A/B Testing