Vice President of Brand Strategy & Planning

@ Cartier

About the Role

The Vice President of Brand Strategy & Planning at Cartier North America plays a critical leadership role, providing strategic direction and support. Reporting to the Chief Marketing Officer, this position leads the development and execution of key regional brand strategies while elevating data-based insights and decision making across all Marketing and Communications topics.

Main Responsibilities

This role oversees two core teams: the Strategic Planning team, which supports brand strategy and coordinates strategic projects, and the Brand Performance team, which manages transformation, data analysis, and MarCom budget supervision.

• Partner with the CMO to design and activate the regional brand strategy.
• Lead the North America Market Action Plan from concept to implementation.
• Develop holistic communication and KPI frameworks for brand initiatives.
• Drive campaign ROI measurement and enhance analytical capabilities.
• Manage team development, talent growth, and cross-departmental collaboration.

Qualifications

Applicants should have a Master’s degree in marketing or business administration and at least 15 years of senior executive level experience in a multinational organization. A deep understanding of the luxury environment, exceptional leadership, analytical skills, and a digital mindset are essential.

What We Offer

Cartier provides a comprehensive benefits package that includes medical, dental, vision, flexible spending accounts, life insurance, disability benefits, 401(k) with employer match, wellness reimbursement, and generous paid time off. Additionally, employees are encouraged to participate in volunteer initiatives.

Key skills/competency

• Brand Strategy
• Strategic Planning
• Data Analysis
• Leadership
• Marketing
• Communication
• Budget Management
• Team Development
• Project Orchestration
• Digital Mindset