Marketing Operations Manager
CARET · California, United States
- Hybrid
- Full-time
- $145,000 / year
- California, United States
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Job highlights
- Manage marketing initiatives and drive operational excellence.
- Optimize processes and improve cross-functional collaboration.
- Oversee execution of marketing programs and campaigns.
- Analyze performance and report on key metrics.
- Manage marketing tools, workflows, and integrations.
About the role
About CARET
CARET brings the latest in technology and automation to over 10,000 legal and accounting firms, empowering highly skilled professionals to refocus their expertise on what truly matters. CARET harnesses powerful and secure practice management, document automation, and payment processing to take firms, professionals, and their clients further.Our team-defined values guide how we show up for each other, for our partners, and for our customers:
- We succeed together.
- We embrace progress.
- We care big.
- We create space.
Job Summary
We are seeking a highly organized and strategic Marketing Operations Manager to drive operational excellence across the marketing organization. This role will be responsible for managing marketing initiatives, optimizing processes, improving cross-functional collaboration, and ensuring campaigns and initiatives are executed efficiently and on schedule.The ideal candidate combines project management expertise, operational rigor, and strong communication skills with a deep understanding of marketing workflows within a fast-paced SaaS or software environment.
Marketing Operations & Program Management
- Manage and oversee the end-to-end execution of marketing programs, campaigns, launches, and strategic initiatives
- Build and maintain project plans, timelines, workflows, dependencies, and stakeholder communications
- Drive alignment across Marketing, Sales, Product, Customer Success, and Operations teams
- Establish scalable processes to improve efficiency, visibility, and execution across the marketing organization
- Lead recurring team & planning meetings, campaign reviews, and status reporting
Campaign & Workflow Management
- Coordinate campaign execution across digital, content, product marketing, demand generation, events, and partner marketing teams
- Monitor deliverables, deadlines, and resource allocation to ensure projects stay on track
- Identify operational bottlenecks and proactively implement process improvements or suggest net-new process where ones don’t currently exist.
- Ensure marketing initiatives are delivered on time, within scope, and aligned to business goals
Data, Reporting & Analytics
- Track and report on campaign performance, project health, and operational KPIs
- Develop dashboards and reporting frameworks to provide visibility into marketing activities and results
- Partner with RevOps and Sales Operations to ensure accurate lead management and reporting processes
- Analyze operational performance and recommend improvements based on data insights
Tools & Systems Management
- Own and optimize marketing tools, workflows, and integrations including CRM and marketing automation platforms
- Support implementation and adoption of new technologies and operational best practices
- Maintain documentation for processes, templates, campaign workflows, and governance standards
Cross-Functional Leadership
- Serve as the operational hub for the marketing organization
- Facilitate communication between internal stakeholders, leadership teams, and external vendors or agencies
- Support executive-level reporting and strategic planning initiatives
- Drive accountability across teams and ensure priorities remain aligned with company objectives
Qualifications
- Bachelor’s degree
- 5-8 years of experience in Marketing Operations, Program Management, Project Management, or related roles within a SaaS or software company
- Strong understanding of marketing campaign execution and operational workflows
- Experience managing multiple complex projects simultaneously in a fast-paced environment
- Proficiency with project management tools such as Asana, Jira, Monday.com, ClickUp, or similar platforms
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot
- Strong analytical, organizational, and problem-solving skills
- Excellent communication and stakeholder management abilities
- Ability to influence cross-functional teams and drive execution without direct authority
Preferred Qualifications
- Experience in B2B SaaS or technology environments
- PMP, Agile, Scrum, or related project management certifications
- Familiarity with demand generation, lifecycle marketing, and revenue operations
Benefits
- Flexible PTO
- Medical, Dental, Paid Sick Days, Vision, and Supplemental Coverage
- Flexible Spending Account
- Health Savings Account
- 401(k) match
If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! We value people with unique backgrounds, experiences, and skillsets. If you’re passionate about having a significant impact and shaping the foundations of a rapidly growing product, please apply!
Equal Employment Opportunity: CARET is an Equal Opportunity, Affirmative Action Employer.
The compensation information below is provided in compliance with job posting disclosure requirements.
Pay range: $140,000 - $150,000 Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operations business needs.
Depending on the position, compensation may also include commission, bonuses, etc. Potential for bonuses is based on company performance and potential for merit increases is based on performance.
Key skills/competency
- Marketing Operations Manager
- Project Management
- SaaS Marketing
- Campaign Management
- Process Improvement
- CRM
- Marketing Automation
- Data Analysis
- Stakeholder Management
- Cross-functional Collaboration
Skills & topics
- Marketing Operations Manager
- Marketing Operations
- Program Management
- Project Management
- SaaS
- Campaign Management
- Process Improvement
- CRM
- Marketing Automation
- Demand Generation
- Salesforce
- HubSpot
- Asana
- Jira
- Reporting
- Analytics
- Cross-functional Collaboration
- B2B Marketing
How to get hired
- Tailor your resume: Highlight your experience in Marketing Operations, Program Management, and SaaS environments, using keywords from the job description like CRM, marketing automation, and project management tools.
- Showcase your project management skills: Emphasize your ability to manage complex projects, timelines, and cross-functional teams, demonstrating your capacity to drive execution.
- Quantify your achievements: Provide specific examples of how you've optimized processes, improved campaign performance, or managed marketing tools, using data and metrics to illustrate your impact.
- Prepare for behavioral questions: Be ready to discuss how you handle cross-functional collaboration, problem-solving, and influencing teams without direct authority, aligning your answers with CARET's values.
- Research CARET's values: Understand their mission and values like 'succeed together,' 'embrace progress,' 'care big,' and 'create space' to tailor your responses and show cultural fit.
Technical preparation
Master project management tools like Asana or Jira.,Deepen knowledge of CRM and marketing automation platforms.,Develop skills in data analysis and reporting dashboards.,Understand SaaS marketing campaign execution workflows.
Behavioral questions
Describe a time you improved a marketing process.,How do you ensure cross-functional team alignment?,Share an example of managing multiple complex projects.,How do you influence teams without direct authority?
Frequently asked questions
- What are the primary responsibilities of the Marketing Operations Manager at CARET?
- The Marketing Operations Manager at CARET is responsible for driving operational excellence within the marketing organization. This includes managing marketing initiatives, optimizing processes, enhancing cross-functional collaboration, and ensuring efficient and timely execution of campaigns and projects. They will also oversee marketing tools, reporting, and data analysis.
- What kind of experience is essential for the Marketing Operations Manager role at CARET?
- CARET seeks candidates with a Bachelor's degree and 5-8 years of experience in Marketing Operations, Program Management, or Project Management, specifically within a SaaS or software company. Proficiency with project management tools (e.g., Asana, Jira) and CRM/marketing automation platforms (e.g., Salesforce, HubSpot) is crucial.
- How does CARET foster collaboration within its teams?
- CARET emphasizes 'succeed together' as a core value, which translates into fostering strong cross-functional collaboration. The Marketing Operations Manager plays a key role in driving alignment between Marketing, Sales, Product, Customer Success, and Operations teams, facilitating communication and ensuring shared objectives.
- What are the benefits of working at CARET as a Marketing Operations Manager?
- CARET offers a comprehensive benefits package including Flexible PTO, Medical, Dental, Vision, and Supplemental Coverage, Flexible Spending Account, Health Savings Account, and a 401(k) match. They also value unique backgrounds and encourage those passionate about making an impact in a growing product.
- What is the expected career growth for a Marketing Operations Manager at CARET?
- While specific growth paths are not detailed, CARET is a rapidly growing product company. The role of Marketing Operations Manager offers the opportunity to shape foundational processes, gain experience across various marketing functions, and contribute significantly to the company's scaling efforts, which can lead to advanced opportunities.
- How does CARET approach process improvement in marketing?
- CARET encourages continuous improvement by identifying operational bottlenecks and implementing new processes or optimizing existing ones. The Marketing Operations Manager is central to this, establishing scalable processes, maintaining documentation, and ensuring marketing initiatives align with business goals.