Marketing Operations Manager
CARET · California, United States
- Hybrid
- Full-time
- $145,000 / year
- California, United States
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Job highlights
- Manage marketing operations and programs efficiently.
- Optimize marketing workflows and processes for SaaS.
- Ensure campaign execution and cross-functional alignment.
- Analyze performance and manage marketing tools.
- Drive operational excellence and strategic planning.
About the role
About CARET
CARET brings the latest in technology and automation to over 10,000 legal and accounting firms, empowering highly skilled professionals to refocus their expertise on what truly matters. CARET harnesses powerful and secure practice management, document automation, and payment processing to take firms, professionals, and their clients further.Our team-defined values guide how we show up for each other, for our partners, and for our customers:
- We succeed together.
- We embrace progress.
- We care big.
- We create space.
Marketing Operations Manager Role Overview
We are seeking a highly organized and strategic Marketing Operations Manager to drive operational excellence across the marketing organization. This role will be responsible for managing marketing initiatives, optimizing processes, improving cross-functional collaboration, and ensuring campaigns and initiatives are executed efficiently and on schedule. The ideal candidate combines project management expertise, operational rigor, and strong communication skills with a deep understanding of marketing workflows within a fast-paced SaaS or software environment.Marketing Operations & Program Management
- Manage and oversee the end-to-end execution of marketing programs, campaigns, launches, and strategic initiatives.
- Build and maintain project plans, timelines, workflows, dependencies, and stakeholder communications.
- Drive alignment across Marketing, Sales, Product, Customer Success, and Operations teams.
- Establish scalable processes to improve efficiency, visibility, and execution across the marketing organization.
- Lead recurring team & planning meetings, campaign reviews, and status reporting.
Campaign & Workflow Management
- Coordinate campaign execution across digital, content, product marketing, demand generation, events, and partner marketing teams.
- Monitor deliverables, deadlines, and resource allocation to ensure projects stay on track.
- Identify operational bottlenecks and proactively implement process improvements or suggest net-new processes where ones don’t currently exist.
- Ensure marketing initiatives are delivered on time, within scope, and aligned to business goals.
Data, Reporting & Analytics
- Track and report on campaign performance, project health, and operational KPIs.
- Develop dashboards and reporting frameworks to provide visibility into marketing activities and results.
- Partner with RevOps and Sales Operations to ensure accurate lead management and reporting processes.
- Analyze operational performance and recommend improvements based on data insights.
Tools & Systems Management
- Own and optimize marketing tools, workflows, and integrations including CRM and marketing automation platforms.
- Support implementation and adoption of new technologies and operational best practices.
- Maintain documentation for processes, templates, campaign workflows, and governance standards.
Cross-Functional Leadership
- Serve as the operational hub for the marketing organization.
- Facilitate communication between internal stakeholders, leadership teams, and external vendors or agencies.
- Support executive-level reporting and strategic planning initiatives.
- Drive accountability across teams and ensure priorities remain aligned with company objectives.
Qualifications
- Bachelor’s degree.
- 5-8 years of experience in Marketing Operations, Program Management, Project Management, or related roles within a SaaS or software company.
- Strong understanding of marketing campaign execution and operational workflows.
- Experience managing multiple complex projects simultaneously in a fast-paced environment.
- Proficiency with project management tools such as Asana, Jira, Monday.com, ClickUp, or similar platforms.
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.
- Strong analytical, organizational, and problem-solving skills.
- Excellent communication and stakeholder management abilities.
- Ability to influence cross-functional teams and drive execution without direct authority.
Preferred Qualifications
- Experience in B2B SaaS or technology environments.
- PMP, Agile, Scrum, or related project management certifications.
- Familiarity with demand generation, lifecycle marketing, and revenue operations.
Benefits
- Flexible PTO
- Medical, Dental, Paid Sick Days, Vision, and Supplemental Coverage
- Flexible Spending Account
- Health Savings Account
- 401(k) match
Equal Employment Opportunity: CARET is an Equal Opportunity, Affirmative Action Employer.
The compensation information below is provided in compliance with job posting disclosure requirements.
Pay range: $140,000 - $150,000. Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operations business needs. Depending on the position, compensation may also include commission, bonuses, etc. Potential for bonuses is based on company performance and potential for merit increases is based on performance.
Key skills/competency
- Marketing Operations
- Program Management
- Project Management
- SaaS
- Campaign Management
- Workflow Optimization
- Data Analysis
- Reporting
- CRM
- Marketing Automation
Skills & topics
- Marketing Operations Manager
- Marketing Operations
- Program Management
- Project Management
- SaaS Marketing
- Campaign Management
- Workflow Optimization
- Marketing Automation
- CRM
- Demand Generation
How to get hired
- Tailor your resume: Highlight your experience in Marketing Operations, Program Management, and SaaS environments, emphasizing proficiency with tools like Salesforce and Asana.
- Showcase your skills: Quantify your achievements in managing complex projects, optimizing workflows, and driving campaign execution to demonstrate impact.
- Prepare for interviews: Be ready to discuss your experience with marketing automation platforms, data analysis, and cross-functional collaboration in a fast-paced setting.
- Research CARET's values: Align your responses with CARET's core values such as succeeding together, embracing progress, caring big, and creating space to show cultural fit.
- Follow up strategically: Send a concise thank-you note after your interview, reiterating your enthusiasm and relevant qualifications for the Marketing Operations Manager role.
Technical preparation
Master CRM and marketing automation platform features.,Practice building project plans and timelines.,Develop skills in data analysis and reporting.,Familiarize yourself with Asana, Jira, or similar tools.
Behavioral questions
Describe a time you optimized a marketing process.,How do you ensure cross-functional team alignment?,Share an example of managing complex projects.,How do you handle operational bottlenecks proactively?
Frequently asked questions
- What is the primary focus of the Marketing Operations Manager role at CARET?
- The Marketing Operations Manager at CARET is focused on driving operational excellence within the marketing organization. This involves managing marketing initiatives, optimizing processes, improving cross-functional collaboration, and ensuring efficient and timely execution of campaigns and strategic projects within a SaaS environment.
- What are the key responsibilities for a Marketing Operations Manager at CARET?
- Key responsibilities include managing end-to-end marketing program execution, building project plans, coordinating campaign activities across various marketing channels, identifying and resolving operational bottlenecks, tracking campaign performance, managing marketing tools (CRM, automation platforms), and serving as an operational hub for the marketing team.
- What type of experience is required for the Marketing Operations Manager position at CARET?
- CARET requires a Bachelor's degree and 5-8 years of experience in Marketing Operations, Program Management, or Project Management within a SaaS or software company. Proficiency with project management tools (Asana, Jira, etc.) and CRM/marketing automation platforms (Salesforce, HubSpot, Marketo, etc.) is essential.
- How does CARET support its employees in the Marketing Operations Manager role?
- CARET offers a comprehensive benefits package including Flexible PTO, Medical, Dental, Vision coverage, a Health Savings Account, and a 401(k) match. They also emphasize a team-defined culture centered around succeeding together, embracing progress, caring big, and creating space.
- What is the expected salary range for the Marketing Operations Manager at CARET?
- The disclosed pay range for the Marketing Operations Manager role at CARET is $140,000 to $150,000 annually. Actual base pay is determined by factors such as position, location, individual qualifications, and market conditions. Additional compensation may include bonuses or commissions.
- Does CARET encourage applications from candidates who don't meet every single qualification for the Marketing Operations Manager role?
- Yes, CARET encourages applications even if you don't meet every qualification exactly. They value unique backgrounds, experiences, and skillsets and are particularly interested in candidates passionate about making a significant impact and shaping a rapidly growing product.
- What project management tools are commonly used at CARET for the Marketing Operations Manager role?
- CARET utilizes various project management tools, and proficiency with platforms such as Asana, Jira, Monday.com, or ClickUp is expected for the Marketing Operations Manager position. Experience with these tools is crucial for managing marketing initiatives effectively.
- How does CARET ensure alignment between marketing, sales, and other departments?
- The Marketing Operations Manager at CARET plays a key role in facilitating this alignment. They are responsible for driving collaboration and communication across Marketing, Sales, Product, Customer Success, and Operations teams to ensure cohesive execution of strategies and initiatives.