Marketing Analyst
Careerscape
Job Overview
Who's the hiring manager?
Sign up to PitchMeAI to discover the hiring manager's details for this job. We will also write them an intro email for you.
Job Description
About the Opportunity
Our client, a cutting-edge digital agency, is actively seeking a Marketing Analyst. This pivotal role involves guiding marketing decisions through meticulous data analysis and insightful market research. This is a remote position, ideal for a detail-oriented individual who excels at independent work while fostering strong collaboration with marketing and sales teams. The successful Marketing Analyst will be instrumental in driving marketing initiatives that directly align with key business objectives.
As a Marketing Analyst, you will leverage various analytics platforms to rigorously track the effectiveness of marketing campaigns, translating raw data into actionable insights. A key aspect of your role will involve staying ahead of the curve by researching industry trends and consumer behavior, thereby shaping future marketing strategies. If you possess a strong analytical mind and a genuine passion for marketing, this Marketing Analyst position offers an excellent career opportunity.
Responsibilities
- Evaluate marketing data to identify patterns and formulate strategic recommendations.
- Generate comprehensive reports detailing campaign performance for leadership review.
- Collaborate closely with creative teams to optimize marketing content for maximum impact.
- Conduct thorough competitive analysis to inform and refine strategic planning.
- Develop and present compelling insights derived from data analysis to various stakeholders.
- Support the management and execution of diverse marketing campaigns.
- Continuously monitor and stay updated on evolving industry trends and emerging marketing technologies.
Requirements
- Bachelor's degree in Marketing, Statistics, or a closely related analytical field.
- A minimum of 2 years of proven experience in a dedicated marketing analytics role.
- Strong proficiency with leading data visualization tools such as Tableau or Power BI.
- Exceptional analytical and critical thinking abilities, demonstrated through past projects.
- Excellent written and verbal communication skills for clear and concise reporting.
- Demonstrated ability to work autonomously and effectively in a remote work environment.
- Practical experience with CRM and marketing automation platforms.
Benefits & Perks
- Attractive salary package complemented by performance-related incentives.
- Flexible remote working conditions and adaptable hours to support work-life balance.
- Comprehensive health insurance coverage, including vital mental health support.
- Robust 401(k) plan featuring generous employer contributions.
- Ample ongoing training and clear career advancement opportunities.
- Paid time off and observed holiday leave.
- A dynamic, inclusive, and supportive company culture.
About Careerscape
Careerscape is a dedicated staffing and recruiting firm committed to forging connections between top-tier professionals and leading employers across a diverse spectrum of industries. We strategically partner with companies to fill essential roles and provide candidates with personalized career guidance and support throughout every stage of their job search. Qualified applicants for the Marketing Analyst role will be contacted by a Careerscape recruiter within 2–3 business days.
Key skills/competency
- Data Analysis
- Market Research
- Campaign Optimization
- Data Visualization
- Tableau
- Power BI
- CRM
- Marketing Automation
- Competitive Analysis
- Strategic Planning
How to Get Hired at Careerscape
- Research Careerscape's culture: Study their mission, values, client focus, and employee testimonials on LinkedIn and Glassdoor to understand their approach to talent acquisition.
- Tailor your resume for Marketing Analyst roles: Highlight your expertise in data analysis, market research, and proficiency with tools like Tableau and Power BI, aligning with a digital agency environment.
- Showcase data-driven impact: Prepare to discuss specific examples of how your analytical insights led to measurable marketing campaign improvements.
- Emphasize remote collaboration skills: Since this is a remote role, be ready to articulate your experience with virtual team tools and effective communication strategies.
- Prepare for a behavioral interview: Be ready to share instances of problem-solving, independent work, and cross-functional team collaboration relevant to marketing analytics.
Frequently Asked Questions
Find answers to common questions about this job opportunity
Explore similar opportunities that match your background