Senior Product Marketing Manager, Commercial Se...
@ Careers at Tide

United Kingdom
£100,000
On Site
Full Time
Posted 24 days ago

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XXXXXXXXX XXXXXXXXXXXXX XXXXXXXXXX****** @tide.co
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Job Details

About Tide

At Tide, we are building a business management platform designed to save small businesses time and money. We provide business accounts, banking services, and a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 people.

About the Team

The Commercial Services team empowers micro and small business owners globally by building easy-to-use tools such as e-commerce platforms, booking systems, and CRM solutions to drive product sales and customer loyalty.

About the Role

As a Senior Product Marketing Manager, Commercial Services, you will lead the go-to-market strategy for new e-commerce, bookings, and CRM tools. Your responsibilities include:

  • Go-to-Market Strategy: Develop and execute end-to-end strategies for product launches.
  • Market & Customer Insight: Conduct market research, competitive analysis, and customer interviews.
  • Positioning & Messaging: Create compelling messaging and narratives for our tools.
  • Growth & Adoption: Collaborate with Marketing and Product teams to drive feature adoption.
  • Performance Monitoring: Track and analyze KPIs to refine strategies.

What We Are Looking For

We require 7+ years of product marketing experience in B2B SaaS, fintech, or similar industries, with a proven track record of impactful campaigns, strong analytical skills, exceptional project management, and a collaborative, target-driven mindset.

What You’ll Get In Return

Benefits include a competitive salary, share options, flexible working options, 25 days holiday (with option to buy extra days), sabbatical leave, personal L&D budget, various insurances, work from home budget, and access to both virtual and physical team socials, all within a spacious, modern office environment near Old Street station.

Tidean Ways of Working

Tide supports a flexible model fostering both remote work and in-person collaboration through regularly scheduled team gatherings.

Tide is a Place for Everyone

We celebrate diversity, ensuring an inclusive environment where every voice is heard. All official recruitment communications come from an @tide.co email address and no fees are charged during recruitment.

Key Skills/Competency

  • Product Marketing
  • Go-to-Market
  • Customer Insight
  • Competitive Analysis
  • Messaging
  • Strategic Planning
  • KPIs
  • Project Management
  • SaaS
  • Fintech
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How to Get Hired at Careers at Tide

🎯 Tips for Getting Hired

  • Customize your resume: Highlight product marketing and SaaS experience.
  • Research Tide: Understand their mission and business model.
  • Showcase data skills: Emphasize analytical and KPI tracking abilities.
  • Prepare examples: Detail successful go-to-market campaigns.

📝 Interview Preparation Advice

Technical Preparation

Review CRM tool use cases.
Study SaaS metrics and KPIs.
Analyze competitor product launches.
Practice data interpretation exercises.

Behavioral Questions

Describe a challenging campaign project.
Explain cross-team collaboration experience.
Detail a time managing shifts.
Discuss conflict resolution in projects.

Frequently Asked Questions