Senior Manager Marketing Operations & Demand Enablement

About Careerminds

Careerminds is a leader in career transition and coaching solutions, helping organizations support employees through change while enabling workforce growth and development. Our product portfolio includes market-leading Career Transition and Coaching Services as well as Progression, our application for Career Frameworks and progression planning.

About The Role

As our Senior Manager of Marketing Operations and Demand Enablement, you will own and scale the marketing infrastructure within HubSpot to enable efficient lead capture, routing, and lifecycle management across all channels, while supporting and optimizing key demand generation programs including content syndication and AI-driven outbound. This is a 100% remote/work-from-home role.

Key Responsibilities

Marketing Operations & HubSpot Ownership

• Own end-to-end HubSpot architecture, including workflows, lifecycle stages, lead scoring, and automation.
• Lead CRM migration, integration, and system consolidation efforts.
• Ensure accurate lead capture, attribution, and routing across all channels.
• Own UTM strategy and governance, partnering with web, paid, and SEO teams to ensure consistent tracking, campaign attribution, and data integrity.
• Build and maintain campaign infrastructure (lists, workflows, forms, tracking).
• Own and build email nurture programs, including lifecycle-based drip campaigns to improve lead engagement and conversion.
• Enable and operationalize all outbound email execution in HubSpot, including campaigns, event workflows, and customer communications.
• Maintain data hygiene, compliance, and system scalability.
• Partner with sales to ensure seamless lead handoff and follow-up processes.

Demand Enablement & Program Support

• Own and manage content syndication partnerships (e.g., BANT programs), including vendor coordination, campaign setup, targeting, and ongoing optimization.
• Drive performance across syndication programs, including lead volume, lead quality, and cost per SQL, making adjustments to improve ROI.
• Own AI SDR program execution, including setup, integration into HubSpot, sequencing, and ongoing optimization.
• Monitor and improve conversion rates from lead → MQL → SQL for all owned programs.
• Establish and maintain clear reporting on pipeline contribution and program performance.
• Identify and implement opportunities to improve targeting, messaging, and funnel efficiency across programs.
• Partner with sales to ensure effective lead follow-up and feedback loops for continuous improvement.

Cross-Functional Enablement

• Act as the central owner of marketing systems and campaign execution infrastructure.
• Support events, customer success, and marketing teams with HubSpot-driven execution.
• Establish intake, prioritization, and execution processes for campaign requests.
• Enforce consistent use of UTMs, naming conventions, and tracking standards.

Reporting & Insights

• Own HubSpot reporting end-to-end, including dashboards, lifecycle tracking, and pipeline visibility.
• Build and continuously evolve reporting frameworks and views as the business, GTM motion, and funnel maturity develop.
• Provide visibility into campaign performance and pipeline contribution.
• Identify data gaps and improve tracking and attribution.

Core Competencies

Technical & Systems

• Deep expertise in HubSpot (workflows, lists, scoring, reporting, integrations).
• Strong understanding of marketing attribution, UTM tracking, and funnel analytics.
• Experience with data hygiene, segmentation, and CRM architecture.
• Familiarity with integrations (e.g., SDR tools, enrichment platforms, webinar/event tools).

Analytical

• Ability to analyze funnel performance and identify conversion gaps.
• Strong attention to detail in data accuracy and reporting.
• Comfortable working with metrics like MQL, SQL, conversion rates, and pipeline contribution.

Execution & Operations

• Highly organized with strong project management skills.
• Ability to manage multiple priorities and high request volume.
• Process-oriented with a focus on scalability and efficiency.

Collaboration & Communication

• Strong cross-functional communication skills.
• Ability to translate business needs into technical execution.
• Comfortable working with both technical and non-technical stakeholders.

The Must-Haves

• 6–10+ years in marketing operations, lifecycle marketing, or CRM management in a B2B environment.
• 3–5+ years of hands-on HubSpot experience (required), including workflow automation, lead scoring, and reporting.
• Proven experience supporting demand generation programs (content syndication, outbound, lifecycle campaigns).
• Experience working through CRM migrations or system consolidations strongly preferred.
• Demonstrated ability to manage cross-functional stakeholders (marketing, sales, customer success).

The Nice-to-Haves

• Experience with AI SDR tools or outbound automation platforms.
• Experience managing or supporting content syndication programs.
• Familiarity with BANT qualification frameworks.
• Exposure to tools like Salesforce, ZoomInfo, or enrichment platforms.

Diversity & Inclusion

At Careerminds, we believe that diversity in thought and cultural background leads to better teams and stronger companies. We seek talented, qualified employees, regardless of race, color, sex/gender (including pregnancy, gender identity, and gender expression), national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Careerminds is proud to be an Equal Employment Opportunity Employer.

Come join our team. Together, we’ll help others tell their career stories and land their dream jobs.

Key skills/competency

• HubSpot Expertise
• Marketing Operations
• Demand Generation
• CRM Management
• Lead Management
• Campaign Automation
• Data Analysis
• Cross-functional Collaboration
• Project Management
• B2B Marketing