Growth Marketing Lead

Introduction

In partnership with our client, CareerBuddy is seeking a Growth Marketing Lead to architect brand development, user acquisition, and market expansion for a trailblazing fintech startup. This role is pivotal in taking the company from 0 to 1 by executing go-to-market strategy, refining brand identity, and managing strategic initiatives across multiple marketing channels.

Who are we looking for?

The ideal candidate is a strategic marketer who blends storytelling with data analytics to drive rapid growth. They are fintech enthusiasts with comprehensive marketing knowledge, exceptional copywriting skills, and proven leadership in managing teams in high-paced environments. Attention to detail, creative problem-solving, and a strong drive for results are a must.

Your Responsibilities

• Strategic Growth & Market Entry: Lead brand development, user acquisition, and strategy execution from 0 to 1.
• Brand & Performance Marketing: Oversee marketing campaigns, content, community engagement, and maintain brand integrity.
• Product-Led Growth & Community Engagement: Collaborate with product teams to reduce churn and drive key metrics.
• Partnerships & Market Intelligence: Identify strategic partnerships and analyze market trends.
• Leadership & Team Building: Mentor and build a high-performing marketing team while partnering with the C-suite.
• Planning & Reporting: Develop quarterly/monthly plans and detailed performance reports.

What Success Looks Like

Success includes establishing a measurable brand presence, achieving significant user growth, securing strategic partnerships, and fostering a culture of data-driven decision-making.

Qualifications

• Proven track record in growth marketing or brand management in fintech/finance.
• Extensive knowledge of marketing strategies, channels, and branding.
• Expertise in digital marketing for websites, mobile apps, and online campaigns.
• Excellent communication and copywriting skills.
• Strong analytical abilities and data-to-strategy translation skills.
• Leadership experience in managing teams in fast-paced environments.
• Experience in 0 to 1 growth initiatives.
• High organization, prioritization skills, and a bias for execution.

Challenges

Expect challenges like penetrating a mature market, team management in scaling operations, balancing long-term brand building with rapid execution, and keeping up with emerging industry trends.

The Goodies

• Competitive salary with performance-based incentives.
• Early hire with significant ownership and C-suite exposure.
• Equity share options and robust professional growth opportunities.
• Collaborative culture with direct interaction with top leadership.

Key skills/competency

Growth, Marketing, Fintech, Analytics, Branding, Strategy, Copywriting, Leadership, User Acquisition, Partnerships