Senior Copywriter

About Careem

Careem is pioneering the "Everything App" for the greater Middle East, simplifying daily life by offering services like transportation, food and grocery delivery, and payment management. Our core mission is to improve people's lives and foster an inspiring organization. Since 2012, Careem has empowered over 2.5 million Captains, served more than 70 million customers, and created a thriving platform for regional talent. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We are now embarking on our next phase, driven by AI innovation. We seek curious problem-solvers in AI to build tools, automate workflows, and deliver significant impact across operations, customer experience, and internal systems, making Careem smarter and faster.

About The Team

The Design team at Careem is dedicated to crafting simple, intuitive, and delightful user experiences. As a member of our diverse group, comprising designers, researchers, writers, and brand experts, you will be instrumental in shaping how millions of users interact with the Careem app across the region. The team is currently establishing an in-house content marketing function to manage content needs across all verticals, aiming to reduce reliance on external vendors.

About The Role: Senior Copywriter

We are looking for an experienced and culturally attuned Senior Copywriter (Arabic) to join our Product Design team. This critical role addresses the increasing demand for localized Arabic content throughout our platforms. You will be responsible for creating compelling Arabic copy for digital experiences and campaigns, ensuring the tone, clarity, and impact resonate effectively in Arabic-speaking markets.

What You'll Do

• Write engaging Arabic UX and marketing copy for notifications, campaigns, and product surfaces.
• Collaborate with cross-functional partners to ensure accurate and timely translations of content requests.
• Adapt Careem’s tone of voice for Arabic, maintaining clarity and cultural relevance.
• Contribute to content operations by reviewing Arabic content at scale.
• Assist with localizing push notes and CRM content with appropriate tone and message fit.

What We're Looking For

• 2–4 years of experience writing Arabic content for apps, with a strong preference for Q-commerce or e-commerce backgrounds.
• Native Arabic fluency and excellent command of English.
• Portfolio showcasing app-related content, push notes, and CRM copy.
• Ability to thrive in fast-paced environments with rapid turnaround requirements.
• Experience with CRM platforms, push notifications, and banner content.
• Nice-to-have: Familiarity with Figma or other design collaboration tools.

Key skills/competency

• Arabic Copywriting
• UX Writing
• Marketing Copy
• Content Localization
• E-commerce Content
• Q-commerce Content
• CRM Platforms
• Push Notifications
• Content Strategy
• Cultural Relevance