Principal Associate Social Content Creator

About Capital One Canada

For 30 years, Capital One has been on a mission to change banking for good, building relationships by making credit accessible, simple, intuitive, and rewarding. They aim to help Canadians succeed with credit, believing in their customers, associates, and talent like you!

About The Role

Capital One is looking for a Principal Associate, Social Content Creator to join its in-house creative team. In this role, you will help ensure Capital One Canada is discoverable, trusted, and engaging by producing a variety of content, including punchy social content, digital ads, explainer videos, and branded storytelling. This presents a unique chance to evolve their content marketing approach.

If you are a champion of strategic ideas with a passion for content creation and a customer-focused marketing background, Capital One encourages you to apply. Candidates must submit work samples/portfolios with their application.

Your Responsibilities

• Conceptualize, shoot, and edit high-energy, short-form video (TikTok, Reels, Shorts) that captures attention and builds customer trust.
• Step in as on-camera talent as needed (e.g., hosting interviews or streeters).
• Create marketing content that stands out amidst digital noise.
• Monitor ongoing cultural conversations and social trends unique to each platform, identifying relevant topics for real-time engagement with target audiences.
• Adapt content contextually across various channels and tailor it for different audiences.
• Collaborate with designers, motion designers, art directors, writers, and brand and marketing strategists to produce content for digital marketing campaigns.
• Provide direction during productions to on-camera talent (primarily real people).
• Partner with internal stakeholders to tell associate stories that enhance the brand.
• Work autonomously on multiple concurrent projects.
• Act as a team lead, offering mentorship, guidance, and project oversight.
• Deliver error-free work, adhering to best practices with keen attention to detail.
• Actively listen to and incorporate feedback.

Who You Are

• Your curiosity is endless; you always seek new learning opportunities.
• You are flexible and welcome change and challenges.
• You share your perspective but also seek out missing information and listen attentively.
• You have big ideas, understanding that the best ones require proof, persistence, and patience.
• You are a storyteller who can simplify complex information and compel audiences to act.
• You know how to enjoy yourself, and fun seems to follow you.
• You care deeply about your work, your team, and the customers you serve.

Basic Qualifications

• A portfolio demonstrating your ability to script, shoot, and edit specifically for social platforms is required.
• 5+ years of experience creating digital content for social media.
• 5+ years of experience with editing software (Premiere, CapCut, After Effects) and GSuite (GMail, Sheets, Slides, or Docs).

Preferred Qualifications

• Bachelor’s degree.
• Experience in the financial services industry.

Working at Capital One

Enjoy a hybrid work environment, requiring 3 days in the office. Build a comfortable workspace with a one-time Work From Home allowance. The head office is conveniently located across the street from Union Station in Toronto.

Capital One supports your physical, financial, and emotional well-being. You and your family (spouses, domestic partners, and dependents) receive full coverage, including up to $3000 in mental health coverage and up to $5000 in tuition subsidies per year, among other benefits. Capital One is committed to helping you live your best life.

Please note that Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. They consider all qualified applicants and will meet the needs of those requiring reasonable accommodations. If you require an accommodation, contact Capital One Recruiting at 1-800-304-9102 or ARCanada@capitalone.com. For technical support or questions about the recruiting process, email Careers@capitalone.com.

Key skills/competency

• Social media content creation
• Short-form video production
• Video editing (Premiere, CapCut, After Effects)
• Digital marketing strategy
• Brand storytelling
• Social media trend analysis
• Content adaptation
• Team leadership & mentorship
• On-camera talent (hosting)
• GSuite proficiency