Manager, Technical Product Marketing

About Capital One Software and Slingshot

Ever since our first credit card customer in 1994, Capital One has recognized that technology and data can enable even large companies to be innovative and personalized. As one of the first large enterprises to go all-in on the public cloud, Capital One needed to build cloud and data management tools that didn’t exist in the marketplace to enable us to operate at scale in the cloud. In 2022, we publicly announced Capital One Software and have since brought two of our B2B software solutions to market: Slingshot and Databolt.

We are seeking top tier talent to join our pioneering team and propel us towards our destination. You will be joining a team of innovative product, tech, and design leaders that tirelessly seek to question the status quo. As a Capital One Manager, Technical Product Marketing, you’ll have the opportunity to be on the forefront of building this business and bring these tools to market.

This experienced product marketer will bring a strategic approach to messaging, positioning, competitive intelligence, customer insight, and go-to-market execution for our cloud-based data security solutions. They will leverage their expertise in product marketing to drive customer engagement, adoption, and retention while working closely with cross-functional teams to ensure successful product launches.

The product marketing charter is to make our data management solutions successful in the market and with customers. They define and execute Go-To-Market strategies and campaigns focused on technical lead generation, product activation, customer success, and long-term value realization. They are experts in our personas, customers and products, leveraging their insights to shape marketing strategies, ideate technical lead magnets, and support the sales team with compelling content.

What You’ll Do as a Manager, Technical Product Marketing

• Be the subject matter expert on key data management product areas, understanding both technical and business implications.
• Collaborate with PMM lead as well as Product Managers, Marketing, Enablement and other cross-functional teams to align on vision, strategic priorities, campaigns, market trends and success metrics.
• Develop and maintain PMM assets including detailed ICP docs, competitive battlecards, SWOT analyses, product one-pagers, Sales collateral, pitch decks and more.
• Contribute to Go-To-Market plans and product releases, managing cross-functional execution across partner teams.
• Analyze data from product usage, campaigns, content engagement and market insights to optimize performance and ROI metrics.
• Craft compelling product messages for internal and external purposes, acting as the product expert for partner teams.
• Produce high-quality long and short form content, including: videos, blogs, thought leadership, case studies, customer PPTs, demos and website content, among others.

Basic Qualifications

• Bachelor’s Degree
• At least 3 years of product marketing or product management experience for data management, data observability, or technical B2B SaaS company
• At least 3 years of experience executing Go-To-Market strategies and launching enterprise products
• At least 1 year of experience in background and domain experience in the B2B data market
• At least 1 year of experience working for both Startups and scaled companies
• At least 2 years of project management skills

Preferred Qualifications

• Demonstrated experience where you have successfully taken initiatives from 0 to 1
• Demonstrated experience marketing data products like data clouds, data management tools, data optimization solutions, or data observability and governance platforms
• Strong understanding of the competitive landscape within the data management market, including key players, their strengths and weaknesses, and emerging trends
• 3+ years of project management skills, with demonstrated experience managing multiple complex projects and deadlines in a fast-paced environment
• 5+ years of experience identifying customer pain points and developing product positioning that addresses their data management needs
• Demonstrated ability to create messaging and campaigns that engage developers and technical audiences

Key skills/competency

• Product Marketing Strategy
• Go-To-Market Execution
• Competitive Intelligence
• Customer Insights
• Data Management Solutions
• B2B SaaS Marketing
• Content Creation
• Technical Messaging
• Product Launch Management
• Cross-functional Collaboration