Manager, Tech Marketing Campaign Strategy @ Capital One
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Overview
At Capital One, we are driven by our mission to change banking for good, helping over 100 million customers succeed. This role leverages technology to deliver value through real-time data, AI, machine learning, and cloud solutions.
Role Summary
The Manager, Tech Marketing Campaign Strategy will lead large-scale integrated campaigns that position Capital One as a technology leader. Responsibilities include developing brand strategies, executing campaigns, managing external agencies, and partnering with stakeholders in the US and India. This role requires a balanced mix of campaign leadership and technical marketing insight.
Key Responsibilities
- Lead foundational brand strategy in new international markets.
- Partner with US and in-country tech teams to attract top talent.
- Set campaign vision and manage cross-functional teams.
- Manage agency relationships from concept to delivery.
- Report on campaign KPIs and share insights with executives.
Who You Are
You are an evidence-based marketer with a passion for storytelling and an analytical mindset. As an individual, you are curious, adaptable, and a lifelong learner. As a leader, you value authenticity, simplicity, and empathy to inspire your team.
Basic & Preferred Qualifications
- Bachelor’s degree.
- At least 6 years in campaign leadership for brand awareness.
- 3 years of international campaign experience at a Fortune 500 company or similar.
- Experience in STEM sector marketing and people leadership.
- Direct experience in India market and deep knowledge of AI, data topics.
Compensation & Benefits
Salary ranges vary by location (McLean, VA; New York, NY; Richmond, VA) with opportunities for performance based incentives and a comprehensive benefits package. Details are provided per location.
Equal Opportunity & Application Process
Capital One is an equal opportunity employer committed to diversity. Applications are accepted for a minimum of 5 business days. For any accommodations or questions regarding the recruitment process, please refer to the provided contact details.
Key skills/competency
- Campaign Leadership
- Brand Strategy
- International Marketing
- Stakeholder Management
- Agency Management
- AI & Data
- Cloud Services
- Integrated Campaigns
- Marketing Analytics
- Team Leadership
How to Get Hired at Capital One
🎯 Tips for Getting Hired
- Research Capital One's culture: Study mission, values, news, and employee reviews.
- Tailor your resume: Highlight campaign leadership and tech marketing skills.
- Show campaign results: Quantify past successes with metrics.
- Prepare for interviews: Focus on strategy, stakeholder management, and brand building.