Martech Product Owner

Role Summary

The Martech Product Owner creates impactful domain-aligned content that strengthens brand positioning, supports business growth, and enhances customer engagement across insurance and financial services segments. The role focuses on translating complex insurance concepts into compelling narratives for digital channels, campaigns, and client-facing materials.

Key Responsibilities

• Content Strategy and Planning: Develop and execute content strategies aligned to insurance business goals and marketing objectives. Plan and manage editorial calendars supporting product launches, campaigns, thought leadership, and customer education. Identify storytelling opportunities across underwriting, claims, policy servicing, customer experience, and digital transformation initiatives.
• Content Creation and Execution: Produce high-quality content including articles, blogs, landing pages, whitepapers, case studies, email campaigns, and social media posts. Create domain-specific content explaining insurance product features, customer journeys, risk perspectives, and financial insights. Craft clear, engaging narratives that simplify complex insurance topics for diverse audiences. Ensure brand consistency, tone, and messaging across all content assets.
• Digital Marketing and Channel Enablement: Support SEO optimization, keyword strategy, and content performance improvement. Collaborate with design, web, and digital teams to deliver visually aligned content for web, mobile, and omnichannel platforms. Develop content for marketing automation flows and nurture programs across customer lifecycle stages. Leverage analytics to measure engagement and refine content strategies.
• Domain Expertise in Insurance and Financial Services: Understand market trends, regulatory themes, customer needs, and product categories across life, health, property casualty, and annuities. Create content that supports business themes such as claims modernization, underwriting transformation, digital servicing, cloud adoption, and analytics-driven decision making. Partner with subject matter experts to ensure accuracy and value in all insurance-specific content.
• Collaboration and Stakeholder Alignment: Work closely with marketing teams, sales teams, account leaders, and solution teams to develop impactful content. Support bid response content, client presentations, solution summaries, and capability decks when required. Coordinate with thought leadership, PR, and brand teams to amplify content across channels.

Required Skills And Experience

• Strong writing, editing, and storytelling capabilities with the ability to simplify technical or domain-heavy topics.
• Experience in content creation within insurance or financial services.
• Familiarity with SEO, digital marketing tools, and content management systems.
• Ability to translate business and product insights into engaging content.
• Strong research, communication, and collaboration skills.
• Experience supporting insurance-based transformation programs.
• Exposure to marketing automation, analytics, and campaign management platforms.
• Understanding of regulatory compliance and customer experience themes in insurance.