Head of Data - Marketing

Head of Data - Marketing at Canva

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where And How You Can Work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What You'd Be Doing in This Role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

• Leading a team of ~25 data scientists and analytics engineers across Marketing Data.
• Acting as a strategic partner to Marketing, Growth and Finance teams.
• Driving best in class global marketing measurement strategies including next-gen attribution models and marketing mix modelling.
• Implementing AI and ML powered marketing solutions for campaign optimisation and customer experience.
• Translating our ambitious marketing plan and our crazy big goals for the Canva brand into scalable data infrastructure and actionable insights.
• Collaborating with stakeholders and operational partners to refine reporting formats and rhythms to provide the most value for the lowest lift
• Shaping the future of data’s role in marketing through experimentation, storytelling, and strategic influence.

Who You Are

You're probably a match if:

• You have experience leading high-performing data teams in a high-growth, marketing-led environment.
• You’re a compelling data storyteller who thrives on turning complexity into clarity.
• You're confident partnering with senior stakeholders and influencing strategic decisions.
• You bring deep knowledge of marketing measurement frameworks, LTV/CAC modelling, and funnel analytics.
• You're highly skilled with tools like Snowflake, DBT, Segment, and Looker/Tableau.
• You value kindness, empathy, and a culture of development in your leadership style.

About the Marketing Data Team

The Marketing Data team is on a mission to unlock the full potential of data in Canva’s marketing efforts. We empower teams to make bold decisions backed by robust insights, bringing the power of data to every customer touchpoint. With Canva’s goal to reach 1 billion users, this team plays a critical role in fuelling our growth.

What's in it for You?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Benefits & Perks

Here's a Taste Of What's On Offer

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $258,000 - $393,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other Stuff To Know

We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.

Key skills/competency

• Marketing Measurement
• Attribution Models
• Marketing Mix Modeling
• AI/ML Solutions
• Campaign Optimisation
• Customer Experience
• Data Storytelling
• Stakeholder Management
• Snowflake
• Looker/Tableau