Product Marketing Director

Product Marketing Director

Canoe Intelligence is seeking a dynamic Product Marketing Director to join their team. This role is hybrid, based in New York City.

The Role

As the Product Marketing Director at Canoe Intelligence, you will be instrumental in the successful launch of new products and in shaping our client engagement strategies. You will collaborate with product management and commercial teams to devise and implement marketing initiatives designed to boost awareness, engagement, and platform adoption.

Leveraging your expertise in alternative investments and the competitive landscape, you will create impactful messaging and positioning tailored for both wealth management and institutional investor clients, thereby driving demand and accelerating Canoe's growth.

What You’ll Do

• Strategic Planning: Develop and execute product marketing strategies aligned with Canoe's overall business objectives to drive awareness, adoption, and retention.
• Market Analysis: Conduct thorough market research and analysis to identify market trends, competitive landscape, and customer needs, providing valuable insights to inform product development and marketing strategies.
• Go-to-Market Strategy: Develop go-to-market plans for new product launches, including product positioning, messaging, pricing strategy, and sales enablement materials.
• Cross-Functional Collaboration: Collaborate closely with product management, sales, customer success, and other internal teams to ensure alignment and execution of product marketing initiatives, identify key value propositions, and develop messaging and positioning that differentiates our products in the marketplace.
• Content Development: Drive the creation of compelling marketing collateral, including presentations, whitepapers, case studies, and website content, to effectively communicate the value proposition of Canoe's products, services, and solutions.
• Sales Enablement: Collaborate with Revenue and Marketing Operations to provide commercial teams with the necessary tools and resources to effectively communicate the value proposition of Canoe's products to prospects and customers.
• Market Awareness: Increase market awareness and thought leadership for Canoe's innovative solutions through participation in industry events, webinars, and other marketing channels.
• Performance Measurement: Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives, regularly tracking and analyzing results to optimize strategies and tactics for maximum impact.

What We’re Looking For

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in the alternative investments, financial technology, or software-as-a-service (SaaS) industry.
• Proven track record of developing and executing successful product marketing strategies that drive customer acquisition, engagement, and retention.
• Strong analytical skills and data-driven mindset, with the ability to leverage data and insights to inform decision-making and measure performance.
• Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear, compelling manner.
• Strategic thinker with a keen understanding of market dynamics, customer needs, and competitive landscape.

What You’ll Get

• Medical, dental, vision benefits
• Flexible PTO
• 401(k)
• Flexible work from home policy
• Home office stipend
• Employee Assistance Program
• Gym/Wifi reimbursement
• Education assistance
• Parental Leave

Our Values

• Client First: Listen, and deliver client-centric solutions.
• Be An Owner: Take initiative, improve situations, drive positive outcomes.
• Excellence: Always set the highest standard for yourself and others.
• Win Together: 1 + 1 = 3.

Who We Are

Canoe is revolutionizing alternative investment data processes for numerous leading institutional investors, capital allocators, asset servicing firms, and wealth managers. By integrating industry expertise with advanced data capture technologies, Canoe's technology automates the laborious, time-consuming, and costly manual workflows involved in alternative investment document and data management, extraction, and delivery. This enables clients to redirect capital and human resources toward business performance and growth, enhance efficiency, and gain deeper data insights. Canoe’s AI-driven platform was originally developed in 2013 for Portage Partners LLC, a private investment firm.

Canoe is an equal opportunity employer committed to diversity and inclusion. All employment decisions are based on merit, competence, performance, and business needs, without regard to race, color, religion, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other protected status.

Our mission is to unlock efficiencies in alternative investment processes by introducing purpose-built automation into the workflows of institutional investors, asset servicers, capital allocators, and wealth managers.

Key skills/competency

• Product Marketing Director
• Strategic Planning
• Market Analysis
• Go-to-Market Strategy
• Cross-Functional Collaboration
• Content Development
• Sales Enablement
• Market Awareness
• Performance Measurement
• Alternative Investments