Digital Marketing Specialist
C&D Technologies · United States
- Hybrid
- Full-time
- $90,000 / year
- United States
Job highlights
- Execute digital marketing campaigns using HubSpot.
- Manage marketing automation and lead processes.
- Analyze campaign performance and optimize results.
- Collaborate with internal and external teams.
- Ensure data quality and campaign accuracy.
About the role
Digital Marketing Specialist
Our Digital Marketing team plays a key role in modernizing how we engage customers, support our Commercial Organization while driving demand through scalable date-driven programs. The Digital Marketing Specialist serves as the operational hub for campaign execution and marketing operations. This role combines hands-on marketing automation expertise with strong campaign orchestration and cross-functional coordination. This works closely with Marketing Communications, Sales, Web/SEO, and external partners to translate business objectives into well-executed digital campaigns—ensuring consistency, data quality, and measurable performance across the funnel.
Responsibilities
Campaign Planning & Orchestration
- Partner closely with Marketing Communications after receiving the campaign brief to consult on and design the most appropriate digital campaign in support of the business objective.
- Design funnel architecture by mapping buyer journey stages to campaign touchpoints and conversion paths.
- Coordinate execution across internal team members and external partners to ensure consistent messaging, timing, and quality.
Marketing Operations & Automation
- Own day-to-day HubSpot configuration, including workflows, lead scoring, lifecycle stages, forms, and landing page templates.
- Manage lead management processes from capture through qualification, ensuring clean data, accurate routing, and strong sales alignment.
- Support Google Advertising initiatives through conversion tracking, landing page alignment, and performance optimization.
Reporting, Insights & Optimization
- Build and maintain dashboards to track campaign, funnel, and lead performance.
- Analyze results and provide actionable recommendations to improve conversion rates, lead quality, and pipeline contribution.
- Review attribution and source tracking to ensure accurate reporting across channels.
Selective Hands-On Execution
- Execute strategic email campaigns within HubSpot.
- Build and optimize landing pages for key initiatives.
- Collaborate with the Web & SEO Platform Owner on website updates, conversion tools, and campaign integrations.
QA & Continuous Improvement
- Conduct campaign quality assurance across all channels prior to launch.
- Validate tracking, attribution, and data integrity.
- Identify optimization opportunities based on performance insights.
Working with External Partners
- Collaborates with external agency and RevOps partners to provide deeper executional and technical support where scale or specialization is required.
- Defines requirements, reviews deliverables, and conducts quality assurance to ensure partner output aligns with business objectives and internal standards.
- Maintains internal ownership of campaign orchestration, data quality, and performance optimization while leveraging partners for execution depth.
Basic Qualifications
- 3–5 years of experience in digital marketing, marketing operations, or campaign management.
- Strong hands-on experience with HubSpot (certification preferred).
- Experience working with Google Advertising and conversion tracking.
- Solid understanding of buyer journeys, funnel strategy, and conversion optimization.
- Proven ability to manage multiple stakeholders, projects, and timelines.
- Excellent communication, collaboration, and organizational skills.
- Detail-oriented mindset with a strong focus on quality and accuracy.
Key skills/competency
- Digital Marketing
- Marketing Automation
- HubSpot
- Campaign Management
- Lead Generation
- Performance Optimization
- Google Advertising
- SEO
- Data Analysis
- Stakeholder Management
Skills & topics
- Digital Marketing
- Marketing Operations
- Campaign Management
- HubSpot
- Google Advertising
- Lead Generation
- Marketing Automation
- Demand Generation
- Conversion Optimization
- Digital Campaigns
How to get hired
- Tailor your resume: Highlight HubSpot experience and campaign management skills for this Digital Marketing Specialist role.
- Showcase digital marketing expertise: Quantify achievements in campaign execution, lead generation, and ROI.
- Prepare for HubSpot questions: Be ready to discuss your experience with workflows, lead scoring, and automation.
- Demonstrate collaboration: Provide examples of working with cross-functional teams and external partners.
- Emphasize data-driven approach: Discuss your experience with analytics, reporting, and optimization strategies.
Technical preparation
Master HubSpot workflows and automation.,Practice Google Ads campaign setup.,Build dashboards with analytics tools.,Understand conversion tracking implementation.
Behavioral questions
Describe a complex campaign you managed.,How do you handle conflicting stakeholder priorities?,Share an example of optimizing campaign performance.,How do you ensure data accuracy in campaigns?
Frequently asked questions
- What are the primary responsibilities of a Digital Marketing Specialist at C&D Technologies?
- The Digital Marketing Specialist at C&D Technologies is responsible for the operational execution of digital marketing campaigns. This includes hands-on work with marketing automation platforms like HubSpot, managing lead processes, optimizing Google Advertising initiatives, analyzing campaign performance, and collaborating with internal and external partners to drive demand.
- What is the required experience for the Digital Marketing Specialist position at C&D Technologies?
- C&D Technologies requires 3-5 years of experience in digital marketing, marketing operations, or campaign management. Strong hands-on experience with HubSpot, including familiarity with Google Advertising and conversion tracking, is essential. A solid understanding of buyer journeys and funnel strategy is also necessary.
- Is HubSpot certification preferred for the Digital Marketing Specialist role at C&D Technologies?
- Yes, C&D Technologies prefers candidates to have a HubSpot certification. While not strictly mandatory, having this certification demonstrates a strong level of proficiency and hands-on experience with the platform, which is a key requirement for the role.
- Can I apply for the Digital Marketing Specialist role if I don't have direct experience with external agency collaboration?
- While experience working with external partners is mentioned, the core focus is on your ability to manage campaign orchestration, data quality, and performance optimization. If you can demonstrate strong project management and collaboration skills, you can still be a strong candidate, highlighting your ability to oversee and direct partner efforts effectively.
- What kind of performance metrics are important for the Digital Marketing Specialist at C&D Technologies?
- Key performance metrics for this role include campaign performance, funnel conversion rates, lead quality and contribution to pipeline, website traffic, and the effectiveness of source tracking. The specialist will be responsible for building dashboards to monitor these metrics and provide actionable recommendations for improvement.
- What is the work arrangement for the Digital Marketing Specialist position at C&D Technologies?
- The Digital Marketing Specialist position is a U.S. Remote role. This means you can work from any location within the United States, offering flexibility in your work environment.
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