Brand Communications Specialist

What You’ll Do

As a Brand Communications Specialist, you will support the planning, development, and execution of consumer facing brand communications initiatives across integrated channels for Canadian Tire retail and other key brands/banners such as PHL, Sherwood, Party City, Triangle Rewards and more.

• Contribute to the development and execution of brand building campaigns that connect emotionally with Canadian consumers and reinforce Canadian Tire’s brand purpose.
• Partner closely with key internal stakeholders to ensure communications are aligned with business priorities and campaign objectives.
• Support day-to-day execution of influencer marketing programs, including talent identification, vetting, briefing, content review, and performance tracking.
• Monitor performance metrics alongside analytics partners to assess impact and inform optimization of content and channels.
• Contribute to campaign wrap reports.
• Support team on core media relations activities including, media list development, media pitching, press material development, media monitoring and more.
• Maintain a pulse on the PR landscape including creator trends, social culture, brand activations, and emerging platforms to ensure Canadian Tire shows up in relevant, meaningful ways.
• Support planning and of execution of brand events for media/influencers (product previews, creator brand trips), on-site support at events, occasional afterhours/weekend work (less than 10% of time).
• Help contribute to campaign narratives, messaging frameworks and PR materials to ensure brand consistency across touchpoints.
• Support agency partner and work collaboratively to contribute to the development of effective communications plans.
• Conduct research to inform communications strategies and refine storytelling across campaigns.
• Support team on managing timelines, deliverables and approval processes across multiple initiatives.
• Maintain high attention to detail and brand consistency in all materials.

What You Bring

To succeed as a Brand Communications Specialist, you should possess the following qualifications:

• Post-secondary education in Marketing, Communications, Public Relations, or a related field.
• 2-3 years of experience in communications/PR role; agency experience preferred.
• Hands-on experience managing influencer programs—from talent discovery to briefing, content review, optimization, and reporting.
• Knowledge of digital analytics and social performance metrics.
• Strong media relationships and knowledge in the lifestyle/consumer/retail media landscape.
• Excellent writing, editing, and visual communication instincts.
• Highly collaborative, organized, proactive, and capable of managing multiple priorities in a fast-paced environment.
• A passion for cultural trends, social platforms, and modern storytelling, with a drive to push creative boundaries.

About Canadian Tire Corporation

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. They are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything they do. They offer competitive salaries and wages, store discounts, supported learning, profit sharing, and retirement and savings programs, as well as mental health benefits.

Key skills/competency

• Brand Communications
• Influencer Marketing
• Media Relations
• Content Strategy
• Digital Analytics
• PR Strategy
• Storytelling
• Campaign Management
• Consumer Engagement
• Market Research