Digital Marketing and Product Coordinator

Digital Marketing and Product Coordinator

The Canadian Football League (CFL) is seeking a Digital Marketing and Product Coordinator to join their Marketing & Communications department. This is a full-time, permanent position based in Toronto, ON, with a hybrid work arrangement.

About the Canadian Football League

The CFL is Canada's premier professional football league, boasting over a century of history and nine member teams. The league is dedicated to growing and modernizing the game, transforming into a digital-first entity through an innovative partnership with Genius Sports. The CFL also champions Canadian values such as unity, diversity, inclusion, strength, and community service, striving to create positive change and better Canadian communities.

Position Summary

The Digital Marketing and Product Coordinator will be instrumental in executing and optimizing the league’s digital experiences across its website and mobile app. This role supports content distribution strategies, ensuring fans receive timely, engaging, and personalized content. The coordinator will collaborate with content, digital marketing, and product teams to manage content workflows, live game digital experiences, evergreen content, and maintain website/app layouts. Responsibilities also include supporting personalization initiatives and ensuring accurate content tagging for improved discoverability and fan engagement.

Key Responsibilities

Digital Content Execution & Vertical Video Strategy

• Execute the league’s vertical video strategy across the website and mobile app.
• Support game night digital experiences by curating key moments and highlights in real time.
• Execute and maintain weekly automated content strategies for game week storytelling and non-game events.

Fan Engagement & Messaging

• Support push notification strategies for content distribution, breaking news, and live game engagement.
• Assist with copywriting for digital platforms, focusing on testing and optimizing messaging performance.

Website & App Experience Management

• Build and maintain page layouts, landing pages, contest pages, and promotional experiences.
• Implement navigation updates, including copy changes, placement adjustments, and structural updates.
• Manage non-editorial page updates for schedules, tune-in information, and fan information hubs.
• Coordinate the implementation and maintenance of platform widgets.
• Manage product-related customer support inquiries, assisting fans with account access and technical troubleshooting.

Optimization & Personalization

• Support testing and optimization of page layouts and content placements.
• Collaborate with teams to maintain consistent and accurate tagging structures across content types.
• Coordinate with product, data, and content teams for accurate digital experience implementation.
• Conduct quality assurance checks to ensure content and layouts function correctly.

Qualifications & Skills

Knowledge

• Understanding of digital publishing, CMS platforms, and content distribution strategies.
• Familiarity with digital content ecosystems (editorial, video, social media integration).
• Basic understanding of mobile app engagement tools (push notifications, in-app messaging).
• Knowledge of sports media and live event content workflows is an asset.

Skills

• Strong organizational skills and attention to detail.
• Ability to manage multiple tasks in a fast-paced, real-time environment.
• Strong communication and collaboration skills.
• Comfort working within CMS platforms and digital publishing tools.

Abilities

• Ability to work in a live sports environment, with occasional evening and weekend responsibilities.
• Ability to execute quickly and accurately in real-time situations.
• Ability to adapt to evolving digital platforms and workflows.

Experience

• 1–3 years of experience in digital publishing, content operations, product coordination, or a related field.
• Experience with a Content Management System (CMS) is preferred.
• Experience in sports media, digital media, or entertainment is an asset.
• Post-secondary education in digital media, communications, marketing, journalism, or a related field is preferred.

Compensation & Work Environment

• Expected Compensation: $50,000 - $60,000 annually, potentially including base pay plus bonuses and variable incentive pay.
• Hybrid Model: Requires office attendance per CFL Hybrid Work Policy, with flexibility for business needs.
• Work Schedule: Availability for evenings, weekends, and holidays is necessary due to the nature of the business.
• Travel: As required.

Key skills/competency

• Digital Marketing
• Product Coordination
• Content Management System (CMS)
• Digital Publishing
• Fan Engagement
• Mobile App Management
• Content Strategy
• Website Management
• Vertical Video
• Sports Media