Senior Manager, Brand Marketing

@ Canada Pooch

Who We Are

Based in Toronto, Canada Pooch is a fast-growing pet gear company leading the way in functional, problem-solving products for dogs. We design gear that meets real needs and raises the bar for comfort, performance, and style in the pet industry.

About the Role

Canada Pooch is seeking a strategic and creative Senior Manager, Brand Marketing to shape its future brand direction. Reporting to the VP of Marketing, you will lead product launches, packaging initiatives, campaigns, content creation, partnerships, and more.

• Manage and mentor a team of Associate Marketing Managers.
• Collaborate with cross-functional teams including product, sales, creative, DTC, ops, and external partners.
• Drive integrated marketing campaigns that build brand equity.
• Champion and evolve the brand voice across channels.
• Lead PR, social, influencer, and retail initiatives to amplify the brand story.

What You’ll Do

• Own product launches from positioning and messaging to retail rollout.
• Develop and execute annual brand strategy and marketing calendar.
• Ensure brand consistency through compelling storytelling and creative content.
• Partner with growth marketing to analyze campaign performance and extract insights.
• Guide the team in creating standout retail experiences and in-store displays.

Qualifications

• 6+ years in brand building, ideally in consumer goods or lifestyle sectors.
• Bachelor’s degree in business, marketing, or related field.
• Proven experience managing product launches and integrated campaigns.
• Strong strategic mindset with excellent leadership skills.
• Ability to manage multiple initiatives in a fast-paced environment.

We Offer

• Competitive salary and vacation package.
• Hybrid work environment (minimum 1 day/week in Toronto office).
• Full suite of employee benefits and discounts.
• Annual wellness stipend for mental and physical well-being.
• A collaborative, creative culture with plenty of adorable pooches.

Our Values

We stick together | We do the right thing | We are all entrepreneurs | We are product-obsessed | We tell it like it is | We’ve got our customer’s back

Canada Pooch values diversity and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation should contact careers@canadapooch.com.

Key skills/competency

• Brand Strategy
• Product Launches
• Integrated Campaigns
• Team Leadership
• Storytelling
• Marketing Analytics
• Cross-functional Collaboration
• Retail Marketing
• PR & Influencer Marketing
• Customer Insights