Senior Growth Marketing Manager @ California Closets
placeHybrid
attach_money $140,000
businessHybrid
scheduleFull-time
Posted 9 hours ago
Your Application Journey
Interview
Email Hiring Manager
***** @californiaclosets.com
Recommended after applying
Job Details
Company Overview
Founded in 1978, California Closets is the leader in premium space management, delivering custom-designed organizational solutions and exceptional service. They transform your home into a creative, comfortable and connected space with custom storage solutions.
Role Overview
As a Senior Growth Marketing Manager, you will focus on Paid Search across platforms including Bing, Google, Demand Gen, Performance Max, and YouTube campaigns. You will drive data-driven insights to develop strategies, manage multi-million dollar media budgets and collaborate cross-functionally to achieve growth and ROI objectives.
Responsibilities
- Plan, manage, and execute all California Closets Paid Search campaigns.
- Oversee budgets exceeding $10M along with detailed market-specific billing.
- Manage and direct digital agencies for SEM, YouTube, display, programmatic, and retargeting campaigns.
- Perform keyword research, competitive analysis, and audience targeting.
- Analyze campaign performance and adjust strategies with local business teams.
- Drive continuous improvement to meet volume and ROAS targets.
- Collaborate with vendors, agency and platform teams to test and adopt new features.
- Develop and implement a data-driven YouTube advertising strategy.
- Conduct in-depth post-campaign analysis and test new user acquisition initiatives.
- Ensure compliance with privacy and data governance policies.
Qualifications
- 7+ years experience in Paid Search management (Google and Microsoft Ads).
- Hands-on experience with YouTube video campaigns.
- Certifications in Google and Microsoft Ads.
- Advanced skills in Google Analytics (GA4), Excel, and BI tools like Tableau.
- Proven A/B testing and iterative campaign optimization experience.
Key Skills/Competency
- Paid Search
- Demand Generation
- Data Analysis
- Campaign Management
- YouTube Advertising
- Budget Management
- Keyword Research
- Digital Strategy
- Cross-functional Collaboration
- Performance Optimization
How to Get Hired at California Closets
🎯 Tips for Getting Hired
- Research California Closets culture: Study their mission, values, and recent news.
- Customize your resume: Highlight paid search and digital marketing achievements.
- Showcase data skills: Emphasize analytics, Excel, and BI expertise.
- Prepare for behavioral questions: Share examples of cross-functional collaboration and innovation.
📝 Interview Preparation Advice
Technical Preparation
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Review Google Ads certifications and GA4 updates.
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Practice Excel macros and pivot table techniques.
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Study recent trends on SEM and YouTube tactics.
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Refine data visualization using Tableau or similar tools.
Behavioral Questions
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Describe a challenge solved through analytics.
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Explain cross-team collaboration on digital initiatives.
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Share past experiences in campaign management.
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Discuss handling pressure in fast-paced environments.
Frequently Asked Questions
What experience is required for the Senior Growth Marketing Manager at California Closets?
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How important are data and analytics skills for the role at California Closets?
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Does the role involve collaboration across departments at California Closets?
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What is the focus of the paid search strategy for this position?
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Is travel required for the Senior Growth Marketing Manager position?
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