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Senior Growth Marketing Manager, Paid Search

California Closets

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Original Job Summary

Job Overview

California Closets, founded in 1978, is the leader in premium space management, delivering custom-designed organizational solutions. The Senior Growth Marketing Manager, Paid Search role is strategically responsible for developing data-driven paid search strategies across Bing, Google, YouTube, and more to drive growth and ROI.

Responsibilities

  • Plan, manage, and execute California Closets paid search campaigns.
  • Oversee multi-million dollar media budgets and billing details.
  • Direct digital agency efforts for SEM, YouTube, display, and retargeting.
  • Utilize data and insights to optimize campaigns and achieve ROAS targets.
  • Collaborate cross-functionally with Growth, Tech, Operations, Solutions, and Brand teams.
  • Develop innovative testing and optimization strategies across channels.
  • Conduct in-depth post-campaign analysis and benchmarking against performance metrics.
  • Stay current with the latest industry trends, paid search advances, and privacy policies.

Key Skills/Competency

  • Paid Search
  • Growth Marketing
  • Data Analysis
  • Campaign Optimization
  • Digital Strategy
  • YouTube Advertising
  • Budget Management
  • Cross-functional Collaboration
  • Google Analytics
  • Agency Management

How to Get Hired at California Closets

🎯 Tips for Getting Hired

  • Research California Closets culture: Review mission, values, and recent news.
  • Customize your resume: Highlight paid search and growth achievements.
  • Prepare detailed examples: Showcase campaign successes and budget management.
  • Practice interview scenarios: Focus on data analysis and strategic insights.

📝 Interview Preparation Advice

Technical Preparation

Review Google and Bing Ads best practices.
Practice GA4 and Excel data analysis.
Study Tableau or similar BI visualization tools.
Prepare performance metric interpretation techniques.

Behavioral Questions

Describe a challenging campaign experience.
Explain cross-functional teamwork contributions.
Discuss data-driven decision-making examples.
Share experience managing agency partnerships.