Senior Growth Marketing Manager
@ California Closets

Hybrid
$140,000
Hybrid
Full Time
Posted 23 days ago

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XXXXXXXX XXXXXXXXX XXXXXXX***** @californiaclosets.com
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Job Details

Company Overview

Founded in 1978, California Closets is the leader in premium space management, delivering custom-designed organizational solutions and exceptional service. They transform your home into a creative, comfortable and connected space with custom storage solutions.

Role Overview

As a Senior Growth Marketing Manager, you will focus on Paid Search across platforms including Bing, Google, Demand Gen, Performance Max, and YouTube campaigns. You will drive data-driven insights to develop strategies, manage multi-million dollar media budgets and collaborate cross-functionally to achieve growth and ROI objectives.

Responsibilities

  • Plan, manage, and execute all California Closets Paid Search campaigns.
  • Oversee budgets exceeding $10M along with detailed market-specific billing.
  • Manage and direct digital agencies for SEM, YouTube, display, programmatic, and retargeting campaigns.
  • Perform keyword research, competitive analysis, and audience targeting.
  • Analyze campaign performance and adjust strategies with local business teams.
  • Drive continuous improvement to meet volume and ROAS targets.
  • Collaborate with vendors, agency and platform teams to test and adopt new features.
  • Develop and implement a data-driven YouTube advertising strategy.
  • Conduct in-depth post-campaign analysis and test new user acquisition initiatives.
  • Ensure compliance with privacy and data governance policies.

Qualifications

  • 7+ years experience in Paid Search management (Google and Microsoft Ads).
  • Hands-on experience with YouTube video campaigns.
  • Certifications in Google and Microsoft Ads.
  • Advanced skills in Google Analytics (GA4), Excel, and BI tools like Tableau.
  • Proven A/B testing and iterative campaign optimization experience.

Key Skills/Competency

  • Paid Search
  • Demand Generation
  • Data Analysis
  • Campaign Management
  • YouTube Advertising
  • Budget Management
  • Keyword Research
  • Digital Strategy
  • Cross-functional Collaboration
  • Performance Optimization
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How to Get Hired at California Closets

🎯 Tips for Getting Hired

  • Research California Closets culture: Study their mission, values, and recent news.
  • Customize your resume: Highlight paid search and digital marketing achievements.
  • Showcase data skills: Emphasize analytics, Excel, and BI expertise.
  • Prepare for behavioral questions: Share examples of cross-functional collaboration and innovation.

📝 Interview Preparation Advice

Technical Preparation

Review Google Ads certifications and GA4 updates.
Practice Excel macros and pivot table techniques.
Study recent trends on SEM and YouTube tactics.
Refine data visualization using Tableau or similar tools.

Behavioral Questions

Describe a challenge solved through analytics.
Explain cross-team collaboration on digital initiatives.
Share past experiences in campaign management.
Discuss handling pressure in fast-paced environments.

Frequently Asked Questions