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Senior Product Marketing Manager
Calendly
HybridHybrid
Original Job Summary
About the Role
Calendly is looking for a Senior Product Marketing Manager to shape how we bring our products to market and tell our story. In this role, you’ll lead go-to-market efforts, craft resonant messaging, and collaborate across the business to drive awareness, adoption, and customer success.
What You’ll Do
- Lead go-to-market strategy from planning through launch and adoption.
- Craft clear, compelling messaging and positioning for target audiences.
- Partner with Product, Sales, Brand, and Customer Success teams.
- Translate customer insights into actionable marketing strategy.
- Own channel strategy including in-app, email, sales enablement, website, and social.
- Build key product marketing assets such as one-pagers, release notes, FAQs, and pitch decks.
- Act as an evangelist for your products both internally and externally.
- Support lifecycle programs driving acquisition, expansion, and retention.
- Promote alignment and clarity across teams with shared goals.
- Continuously test, learn, and iterate with a data-informed mindset.
Who You Are
- 6-8+ years of product marketing experience in SaaS, ideally in a PLG or hybrid GTM environment.
- Proven record with launches and scaling adoption.
- A strong storyteller able to simplify complex concepts.
- Customer-obsessed with deep empathy and understanding of user needs.
- Skilled at leading cross-functional projects.
- Highly organized and detail-oriented with excellent written communication.
- Outstanding presentation skills and ability to engage diverse audiences.
- Resilient, adaptable, and proactive in moving initiatives forward.
Bonus Points
- Experience marketing to both self-serve and enterprise customers.
- Familiarity with Miro, Asana, G-Suite, User Interviews, and product analytics tools.
- Experience with PLG tactics and lifecycle marketing.
What’s in it for you?
Calendly is at an inflection point with millions relying on its platform. You will shape market approach, influence key decisions, and work with smart, kind teammates to redefine how people spend their time.
Key skills/competency
- Product Marketing
- Go-to-Market
- Messaging
- Positioning
- SaaS
- Cross-functional
- Customer Success
- Storytelling
- Data Analysis
- Lifecycle Marketing
How to Get Hired at Calendly
🎯 Tips for Getting Hired
- Research Calendly's culture: Understand their mission and products deeply.
- Customize your resume: Highlight SaaS and GTM experience.
- Showcase product launches: Emphasize past marketing successes.
- Prepare concrete examples: Demonstrate strategic impact in projects.
📝 Interview Preparation Advice
Technical Preparation
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Review SaaS product trends.
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Practice GTM framework fundamentals.
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Analyze past marketing campaign data.
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Prepare case studies on product launches.
Behavioral Questions
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Describe resolving cross-team conflicts.
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Explain handling project changes swiftly.
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Discuss a time you drove strategy.
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Share how you communicate under pressure.