Director, Marketing Analytics - Corporate (Las Vegas)
Caesars Entertainment · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
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Job highlights
- Lead marketing analytics for Caesars Entertainment.
- Partner with senior leaders to drive profit.
- Oversee team of analysts and managers.
- Utilize SQL, R, Tableau, BigQuery, Python.
- Develop strategies and reporting for business.
About the role
Director Marketing Analytics
The Director of Marketing Analytics is a key leader in executing the Caesars Entertainment ‘Strategic Analytics’ department mission of providing world class analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing, VIP (Casino) Marketing/Operations, and Hospitality (Hotel/ Food & Beverage/Retail/Conventions). They will oversee a team of analysts and or/managers, their development and priorities, and the efficiency, quality and reliability of the team’s processes and analyses. This position is located in Las Vegas, NV.
Responsibilities
- Become a trusted business partner to Senior leaders in the organization. Leverage these relationships to identify business opportunities; allocate resources against these opportunities while balancing efforts on recurring reports and ad-hoc analyses by taking into account business impact and other relevant factors. Take the responsibility for quality and timeliness of analyses and processes.
- Conceptualize, conduct, and lead analyses that are objective, rigorous, insightful, and high-quality with recommendations to help the business improve profitability, operational processes, and customer service – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Ensure that presentations developed to communicate findings are suitable for distribution to senior management.
- Assist business partners in developing their strategies and key initiatives. Develop and communicate ideas for initiatives to drive profit; foster creativity among team members to contribute to the pipeline of potential projects. Help business partners with implementation and evaluation of strategic projects.
- Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers.
- Drive the use of technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes.
- Work as a change agent to identify and execute improvements, including automation, that drive material efficiencies in processes and reporting.
- Lead large-scale cross-Analytics team projects and share findings with relevant property and corporate stakeholders.
- Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes. Sustain a pipeline of talent who will maintain/raise the overall capabilities of the team and who will adhere to the desired behavioral tenets of the Analytics department. Mentor the junior staff and help them develop their critical thinking skills, analytical techniques, and business acumen.
- Serve as a visible leader of the Analytics department and make substantive contributions toward its goal of providing world-class analytics and substantial, measurable value to the organization. Champion honesty, integrity, and teamwork within the department.
Qualifications
- Demonstrated business acumen for the Casino industry; ability to understand the broader context of analyses and to tailor recommendations accordingly.
- Outstanding quantitative and analytical skills, with a track record of driving substantial, measurable business outcomes through well-structured and communicated analyses.
- Advanced skills in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery.
- Experience in leading projects using web-based data visualization tools, such as Tableau or Microstrategy.
- Proficient in working with Microsoft Excel and PowerPoint.
- Exceptional critical thinking, problem solving, and written and verbal communication skills. Comfort in articulating complex information and analyses to a variety of audiences and particularly to the highest levels of management. Ability to make recommendations to business partners and effectively influence decisions and strategies.
- Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders and resolve conflicts in priorities among stakeholders consistent with the financial objectives and Caesars’ Strategic Architecture.
- Ability to manage priorities for the team, and meet deadlines while consistently delivering consistently accurate and high-quality work.
- Proven, superior leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork.
- Ability to uphold and demonstrate the highest level of integrity.
- This position is based in Las Vegas, NV; candidates must reside locally or be willing to relocate.
Additional Requirements (preferred )
- 7+ years of professional work (or equivalent experience).
- Bachelor's degree from a top-tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science.
- Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management.
- Experience in the application of statistical analysis and test/control to the casino business.
- Hyperion experience a plus.
- Prior experience in the gaming/hospitality industry and experience in analytics.
About Us
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
Key skills/competency
- Marketing Analytics
- Business Acumen
- SQL
- Tableau
- R
- Python
- Data Visualization
- Leadership
- Project Management
- Casino Industry
Skills & topics
- Marketing Analytics
- Director
- Analytics
- Business Intelligence
- Data Analysis
- SQL
- Tableau
- Python
- R
- Leadership
How to get hired
- Tailor your resume: Highlight leadership, marketing analytics, and casino industry experience. Quantify achievements.
- Showcase technical skills: Emphasize proficiency in SQL, R, Python, Tableau, and BigQuery.
- Demonstrate business acumen: Provide examples of driving profit and operational improvements through analysis.
- Prepare for interviews: Be ready to discuss leadership experience and strategic thinking.
- Network: Connect with current employees on LinkedIn to gain insights into culture and role.
Technical preparation
Master advanced SQL and BigQuery.,Practice R, Python, VBA, or SAS.,Develop Tableau or Microstrategy dashboards.,Prepare Excel and PowerPoint analysis.
Behavioral questions
Describe a time you influenced senior leaders.,How do you develop and mentor analysts?,Share an example of driving business profit.,How do you manage competing priorities?
Frequently asked questions
- What are the key technical skills required for the Director of Marketing Analytics at Caesars Entertainment?
- The Director of Marketing Analytics role at Caesars Entertainment requires advanced SQL skills and proficiency in at least one programming language like R, Python, VBA, or SAS. Experience with Google BigQuery and data visualization tools such as Tableau or Microstrategy is also essential. A strong command of Microsoft Excel and PowerPoint is expected.
- How important is experience in the casino or gaming industry for this role?
- While not strictly mandatory, demonstrated business acumen for the Casino industry is highly preferred for the Director of Marketing Analytics position at Caesars Entertainment. Prior experience in the gaming/hospitality industry and in analytics is considered a plus, as it helps in understanding the broader context of analyses and tailoring recommendations effectively.
- What kind of leadership responsibilities are involved in the Director of Marketing Analytics role?
- As Director of Marketing Analytics, you will oversee a team of analysts and managers, guiding their development, setting priorities, and ensuring the quality and efficiency of their work. This includes driving training, mentoring junior staff, and fostering a collaborative and innovative environment within the Analytics department.
- Can candidates from outside Las Vegas apply for the Director of Marketing Analytics position?
- Yes, candidates from outside Las Vegas can apply for the Director of Marketing Analytics role. However, the job description states that candidates must reside locally or be willing to relocate to Las Vegas, NV.
- What is the career growth potential for a Director of Marketing Analytics at Caesars Entertainment?
- Caesars Entertainment emphasizes career development and provides opportunities for growth. As a Director, you'll be a key leader in the Strategic Analytics department, contributing to significant business outcomes and potentially advancing within the company's leadership structure due to the visible nature of the role and its impact.