Content Analyst

About C4.ROCKS

C4.ROCKS from Hamburg is a digital agency specialized in Commerce Content. We act as an interface between publishers and advertisers, focusing on creating and optimizing journalistic value-added content – all data-based, editorially reviewed, and with clear added value for readers. We also work together with publishers in various teams on the further development of formats and themed worlds – we just need you!

We are growing together with well-known brands and established publishers through tailor-made and innovative solutions in content marketing. Does that sound like an exciting environment for you? Then apply now!

What You Can Expect as a Content Analyst

As a staff position, you will build a Content Intelligence system to enable data-driven decisions and continuously optimize our content.

• Content Analytics: Developing and monitoring Content KPIs (Views, Clicks, CTR/CVR, Sales & SEO).
• Dashboards & Reporting: Evaluating and preparing all relevant data to support data-based decisions.
• Content Optimization: Monitoring live data & directly deriving recommendations for action, A/B testing, teaser-headline optimization, integration and evaluation of AI in content creation.
• Content Strategy: Trend and competitor analyses, Site Clinics & support for editorial topic planning; analysis of reader behavior/user journey & landing pages.
• Interface Function: Collaboration with and data-based support for editorial, business development, sales & product teams.

What You Bring

• You have successfully completed a degree in Marketing, Communications, Economics, or a comparable education.
• You are familiar with content management and the editorial environment.
• You have experience creating texts and find it easy to get straight to the point for readers.
• You enjoy working with data and are able to derive concrete recommendations for action from complex facts.
• You are familiar with the key figures of affiliate and performance marketing, as well as editorial & technical SEO.
• You are proficient with Google Analytics, Chartbeat, or comparable tools.
• You work independently, analytically, and conscientiously.
• Collaboration and communication with various contacts and interfaces is enjoyable for you.
• You have very good German and English language skills.

What We Offer

• Flexible working hours and mobile working.
• A dedicated, young, and open team with flat hierarchies.
• Incentives such as Jobrad, Urban Sports Club, or Deutschlandticket.
• Regular team events such as festival visits, summer party, Christmas party, and much more.

Key Skills/Competency

• Content Analytics
• KPI Monitoring
• SEO Strategy
• A/B Testing
• Data Interpretation
• Performance Marketing
• Google Analytics
• Content Optimization
• User Journey Analysis
• Stakeholder Communication