Global Media & Performance Manager

Global Media & Performance Manager at BYREDO

Join a home of Love Brands, within a family company, that furthers wellness, confidence, and self-expression while leaving a better world. Working at Puig is more than a job. Feel the joy of belonging to a community of inspiring and diverse creators, thinkers, doers, entrepreneurs, and innovators. Our people are united by a passionate spirit and the aim of building Love Brands while making a positive impact in our world. Bring your energy and enthusiasm to our teams and do what you love. Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Our brand portfolio consists of, Carolina Herrera, Christian Louboutin, Dries Van Noten, Rabanne, Jean Paul Gaultier, Kama Ayurveda, Byredo, Penhaligons, L’Artisan Perfumery and many more. Byredo is looking for a highly analytical and strategic Performance Media Manager to lead the global full-funnel media strategy worldwide across all digital touchpoints.

Mission: Global Media & Full-Funnel Performance Leadership

• Define and implement the global performance media strategy across awareness, consideration, and conversion.
• Develop full-funnel media frameworks aligning brand equity with commercial objectives.
• Lead media investment strategy and budget allocation across channels to maximize global KPIs (ROAS, revenue, traffic quality, new customer acquisition, etc.).
• Drive continuous testing roadmap (creative testing, audience segmentation, landing page optimization, incrementality tests).
• Ensure performance consistency across brand launches, key commercial moments, and evergreen campaigns.

Markets Coordination

• Define global guidelines, toolkits, reporting standards, and best practices.
• Lead global traffic performance.
• Support and challenge local markets on media plans and investment strategies.
• Adapt media plan and framework to local platform and specificities.
• Coordinate with local teams on key launches and retail activations.

Ownership of All Traffic Sources

• Lead and optimize traffic channels globally for byredo.com:
• Paid Social: Meta, TikTok, Pinterest
• Paid Search & Shopping: Google Ads (Search, PMAX, Shopping)
• Display & Programmatic
• Affiliation and advocacy programs
• Line & APAC-specific platforms
• SEO and Direct
• GEO & LLMs
• Ensure strategic channel mix optimization and budget pacing and reallocation based on performance.

Analytics, Insights & Strategic Recommendations

• Analyze cross-channel performance to extract actionable insights and translate complex data into clear business recommendations for leadership.
• Drive performance forecasting and budget simulations.
• Build executive-level dashboards and performance reports.

Team Management & Cross-Functional Leadership

• Manage and mentor performance media executive.
• Lead agency relationships.
• Collaborate closely with:
• E-commerce team
• CRM team
• Brand team
• Markets

Seeked profile

• Minimum 7 years of experience in Performance Media / Digital Media / Traffic Management.
• Proven experience in luxury, beauty or premium international brands.
• Strong experience managing multi-market / global scope.
• Advanced knowledge of:
• Google Suite & GA4
• Google Ads (Search, PMAX, Shopping)
• Meta Business Manager
• TikTok Ads Manager is a plus
• Line & APAC media ecosystems is a plus
• Strong understanding of attribution, incrementality, and full-funnel measurement.
• Experience managing agencies and/or direct reports.
• Fluent English (written and spoken).

Core Competencies

• Highly analytics-driven, able to interpret data and translate into strategic actions.
• Strong business sense and performance mindset.
• Ability to balance performance optimization with luxury brand equity.
• Excellent stakeholder management and influencing skills.
• Strong organizational and prioritization skills.
• Proactive, structured, and results-oriented.

What you'll love about us

• Une culture de travail entrepreneuriale, créative et accueillante
• Des opportunités d’apprentissage et de développement
• Une entreprise internationale avec de nombreuses opportunités d’évolution professionnelle
• Une rémunération et des avantages compétitifs

Key skills/competency

• Global Media Strategy
• Performance Marketing
• Digital Advertising
• Budget Management
• KPI Optimization
• Multi-market Coordination
• Agency Management
• Data Analytics
• Full-Funnel Measurement
• Brand Equity Management