PitchMeAI
BuyMore

Google/ Meta Ads - Trainee

BuyMore · Bengaluru, Karnataka, India

  • On site
  • Full-time
  • $45,000 / year
  • Bengaluru, Karnataka, India

Job highlights

  • Manage Google & Meta Ads portfolios.
  • Develop performance marketing strategies.
  • Execute and optimize paid campaigns.
  • Analyze campaign data for insights.
  • Collaborate with internal teams.

About the role

Google and Meta Ads Specialist Trainee

At BuyMore, we are looking for a motivated Google and Meta Ads Specialist Trainee to join our performance marketing team. This role involves managing a portfolio of brands, developing and executing performance marketing strategies, and optimizing campaigns across Google Ads and Meta Ads platforms. You will be responsible for campaign launches, budget management, and ensuring smooth workflow by coordinating with various teams. The ideal candidate will have a strong understanding of digital marketing, excellent communication and negotiation skills, and a proven track record of delivering targets.

Key Responsibilities:

  • Manage an entire portfolio of assigned brands, monitoring JAM & SAM.
  • Identify the digital landscape for brands and create performance marketing strategies focused on Google Ads and Meta Ads.
  • Plan, execute, and optimize paid campaigns across Google (Search, Display, YouTube) and Meta platforms (Facebook & Instagram).
  • Conduct daily/weekly reviews with the team to analyze campaign performance, CTR, CPC, Leads, and other key metrics.
  • Coordinate with various teams to ensure a smooth workflow and timely campaign launches.
  • Manage and scale campaigns across new and existing platforms, optimizing budgets and negotiating with vendors.
  • Ensure accountability of internal and external resources for campaign performance.
  • Conduct A/B testing for creatives, audiences, and landing pages to improve results.

Key Performance Areas (KRA):

  • Analyze and provide insights around campaign performance using dashboards and tools.
  • Oversee the performance of the brand portfolio and optimize campaigns based on data-driven decisions.
  • Develop and implement high-performing paid marketing strategies across Google Ads and Meta Ads.
  • Manage initiatives aimed at increasing traffic, conversions, and ROI through performance marketing.

What is expected from our employees?

  • Build, innovate, and evolve systems, not just work within them.
  • Demonstrate a strong intent to scale brands using performance marketing channels.
  • Act as a problem solver with a hands-on approach to campaign execution and optimization.
  • Be available when required to ensure campaigns run smoothly and efficiently.
  • Maintain highly organized, structured campaign plans and to-do lists.
  • Possess a continuous learning mindset, staying updated with Google Ads & Meta Ads updates, trends, and tools.

Qualifications:

  • Engineer/BBM/BSc/MBA with a minimum of 60% in 10th, 12th, and graduation.
  • Master’s Degree in Marketing/Sales preferred.
  • Strong fundamentals in Google Ads and Meta Ads (campaign setup, targeting, bidding, creatives, analytics).
  • Excellent command of English and Hindi.
  • Very good working knowledge of Microsoft Excel.
  • Experience: 0–1.5 years (internships or certifications in performance marketing are preferred).
  • Ability to maintain a To-Do List.

Key skills/competency:

Google Ads, Meta Ads, Performance Marketing, Campaign Management, Digital Marketing, Data Analysis, A/B Testing, ROI Optimization, Marketing Strategy, Microsoft Excel

Skills & topics

  • Google Ads
  • Meta Ads
  • Performance Marketing
  • Digital Marketing
  • Campaign Optimization
  • Marketing Analytics
  • Data-Driven
  • A/B Testing
  • Trainee
  • Entry Level

How to get hired

  • Tailor your resume: Highlight your Google Ads, Meta Ads, and performance marketing experience, emphasizing data-driven results and campaign optimization.
  • Showcase your skills: Quantify achievements with metrics like CTR, CPC, leads, and ROI improvements to demonstrate your impact.
  • Prepare for technical questions: Be ready to discuss campaign setup, targeting, bidding strategies, and A/B testing for Google and Meta Ads.
  • Demonstrate problem-solving: Highlight instances where you identified and solved campaign performance issues, focusing on a hands-on approach.
  • Research BuyMore: Understand their brand portfolio and performance marketing goals to align your application and interview responses.

Technical preparation

Master Google Ads & Meta Ads campaign setup.,Practice Excel for data analysis and reporting.,Learn A/B testing methodologies for creatives.,Understand key metrics: CTR, CPC, conversions.

Behavioral questions

Describe a time you improved a system.,How do you approach problem-solving?,Give an example of hands-on execution.,How do you stay updated on trends?

Frequently asked questions

What specific Google Ads and Meta Ads skills are essential for the Google and Meta Ads Specialist Trainee role at BuyMore?
For the Google and Meta Ads Specialist Trainee position at BuyMore, essential skills include strong fundamentals in campaign setup, audience targeting, bidding strategies, creative development, and analytics for both Google Ads and Meta Ads platforms. Proficiency in Microsoft Excel for data analysis and reporting is also crucial. A demonstrated understanding of A/B testing and a data-driven approach to campaign optimization are highly valued.
How important is a Master's Degree in Marketing/Sales for this trainee position at BuyMore?
While a Master's Degree in Marketing/Sales is preferred for the Google and Meta Ads Specialist Trainee role at BuyMore, it is not strictly mandatory. The company emphasizes strong fundamentals in Google Ads and Meta Ads, analytical skills, and a proactive, problem-solving attitude. Relevant internships or certifications in performance marketing can also be highly valuable in lieu of a specific Master's degree.
What does BuyMore mean by 'Build, Innovate, and Evolve' systems for their trainees?
At BuyMore, 'Build, Innovate, and Evolve' means that as a Google and Meta Ads Specialist Trainee, you are expected to go beyond simply executing existing processes. You should actively look for opportunities to improve campaign workflows, suggest new strategies, and adapt to the ever-changing digital marketing landscape. This forward-thinking approach is crucial for scaling brands effectively.
What kind of performance metrics should I emphasize when applying for the Google and Meta Ads Specialist Trainee role at BuyMore?
When applying for the Google and Meta Ads Specialist Trainee position, you should emphasize key performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), Lead Generation, Conversion Rates, and Return on Investment (ROI). Quantifying your achievements with these metrics in your resume and during interviews will demonstrate your ability to drive business growth through performance marketing.
Does BuyMore require previous experience for the Google and Meta Ads Specialist Trainee role?
BuyMore is seeking candidates with 0-1.5 years of experience for the Google and Meta Ads Specialist Trainee role. While formal work experience is not strictly required, internships or certifications in performance marketing, especially in Google Ads and Meta Ads, are highly preferred and can significantly strengthen your application.