Google Ads Trainee

Google Ads Trainee at BuyMore

We are seeking a motivated and data-driven Google Ads Trainee to join our performance marketing team. This role is ideal for an individual with 0-1.5 years of experience, including internships or certifications, who is eager to build and scale brands using performance marketing channels. You will manage a portfolio of brands, focusing on Google Ads and Meta Ads, to drive business growth.

Key Responsibilities:

• Manage assigned brand portfolios, monitoring JAM & SAM.
• Analyze the digital landscape and create performance marketing strategies focused on Google Ads and Meta Ads.
• Plan, execute, and optimize paid campaigns across Google (Search, Display, YouTube) and Meta platforms (Facebook & Instagram).
• Conduct daily and weekly reviews with the team to analyze campaign performance metrics such as CTR, CPC, and Leads.
• Coordinate with various internal teams to ensure a smooth workflow and timely campaign launches.
• Take ownership of paid media performance, managing and scaling campaigns across platforms.
• Negotiate with vendors and platform partners for commercial feasibility and optimize campaign budgets.

Key Result Areas (KRA):

• Analyze and provide insights on campaign performance using dashboards and tools.
• Oversee portfolio performance, making data-driven optimization decisions.
• Develop and implement high-performing paid marketing strategies across Google Ads and Meta Ads.
• Manage initiatives to increase traffic, conversions, and ROI through performance marketing.
• Conduct A/B testing for creatives, audiences, and landing pages.
• Ensure accountability of internal and external resources for campaign success.

What is Expected from Our Employees:

• A proactive approach to improving systems and processes.
• A strong intent to scale brands using performance marketing.
• A problem-solving mindset, not just reporting issues.
• Hands-on experience in campaign execution and optimization.
• Availability to ensure smooth and efficient campaign operations.
• Highly organized with structured campaign plans and to-do lists.
• A continuous learning mindset, staying updated on Google Ads & Meta Ads trends and tools.

Qualifications:

• Engineer/BBM/BSc/MBA with a minimum of 60% in 10th, 12th, and graduation.
• Master’s Degree in Marketing/Sales is preferred.
• Strong fundamentals in Google Ads and Meta Ads (campaign setup, targeting, bidding, creatives, analytics).
• Excellent English and Hindi vocabulary.
• Very good working knowledge of Microsoft Excel.
• Experience: 0–1.5 years (internships or certifications in performance marketing preferred).
• Maintains a To-Do List.

Key skills/competency:

• Google Ads
• Meta Ads
• Performance Marketing
• Campaign Optimization
• Data Analysis
• A/B Testing
• Digital Marketing
• Marketing Strategy
• Microsoft Excel
• Paid Media