Developer Product Marketer

About bunny.net

Some people accept the internet as it is. We see what it could be. At bunny.net, we don’t wait for change. We make it happen. You won’t find layers of red tape or play-it-safe thinking here. You’ll find people who move quickly, take ownership, and push ideas all the way to the edge. Literally. You’ll build things that solve actual problems, not add to them. We’re not perfect, and we don’t pretend to be. But we’re always improving. We’re looking for people who want to do the same, who take pride in their work, and aren’t afraid to challenge what’s possible. Because everyone deserves a better internet. And we’re here to help it hop faster.

Developer Product Marketer

We’re building powerful infrastructure to make the internet faster, smarter, and more joyful to build on. But building great tech isn’t enough. We need great storytellers to help the world understand it. That’s where you come in.

As a Developer Product Marketer, you’ll sit at the intersection of product, engineering, and storytelling. You’ll turn complex features into clear, compelling stories that resonate with developers and decision-makers alike. Your mission? Make the value of bunny.net unmistakable. It’s your words that will help developers see the magic. Like how we speed up delivery worldwide with smart caching, or make scaling feel seamless with edge compute. You’ll shape how customers understand our platform, the outcomes they can unlock, and the edge they gain by building with us.

You might be... A Technical Product Marketing Manager, DevRel pro, ex-engineer, or tech writer with CDN, cloud, or dev tools experience. You speak tech. You get developer products. You know what it takes to build platforms at scale.

What will you do?

• Define messaging that resonates with developers, speaks to technical buyers, and makes our value unmistakable.
• Research competitors to keep us sharp, especially against other CDNs, cloud platforms, and dev tools in the space.
• Partner with Product, Engineering, and DX to keep launches aligned, authentic, and on target.
• Own go-to-market for new product launches and updates, from early positioning to full-scale rollout.
• Build structured launch plans with clear tiers (T1/T2/T3), coordinated owners, sequencing and messaging, channel strategy, and clear adoption goals.
• Choose the right channel mix for every launch, including docs, SEO, social, Discord, community, email, and partner channels, and tailor the message to fit each one.
• Create repeatable playbooks that make our launches consistent, scalable, and better every time.
• Turn complex tech into clear, compelling stories across every format: blog posts, landing pages, product docs, case studies, webinars, and more.
• Equip Sales and Customer Success with content that helps them win: one-pagers, battle cards, and the right content at the right time.
• Use customer insights and performance data to sharpen messaging, improve campaigns, and feed future GTM cycles.

What makes this role critical?

We’re scaling fast and need someone who not only understands the technology but also knows how to bring it to market. You’ll go beyond announcing features. You'll turn them into stories, campaigns, and adoption engines that ensure launches reach the right audience through the right channels.

What will you bring?

• Experience in technical product marketing at a dev tool, infrastructure, or cloud company with a deep understanding of marketing to developer audiences.
• Proven experience launching developer-facing products end-to-end: owning the full GTM cycle, crafting clear messaging, and activating the right mix of channels to reach technical audiences.
• A structured, repeatable approach to go-to-market, from launch tiering to cross-functional coordination, with proven frameworks that drive awareness, adoption, and momentum.
• A strategic mindset around channel selection and message fit: you know how to match the right message to the right medium, and meet developers where they are.
• A good understanding of CDN and cloud tech, including how it works and how to position it in ways that matter to technical users.
• The writing skills to make complex ideas feel simple, and the storytelling sense to make them matter. You bring those skills to life through blog posts, landing pages, and sales enablement content.
• Comfort working closely with engineering, product, and developer experience to shape product stories and align timing, goals, and messaging across teams.
• A bias for clarity, an instinct for what developers care about, and a belief that great content is a product too.

What will make us extra happy?

• You’re comfortable juggling multiple products at once: from CDN and Stream to Shield, Edge Scripting, Fonts, and more.
• Your technical content has gained traction on Hacker News, SEO, or among engineering audiences.
• You know cloud infrastructure, dev tools, or networking basics.
• You’ve done some coding, which is just enough to speak the engineers’ language.

Where should you be located?

This job is fully remote from Europe (ideally CET or close time zone) with a flexible schedule, to make our collaboration easier. You’re still free to hop around the world and switch up your scenery whenever you want.

What's in it for you?

Life at bunny.net comes with benefits that make work (and life) better.

• 100% flexible hours - Your work, your rhythm.
• Remote-first by design - No offices, no commute, just the freedom to work anywhere.
• Performance-based bonuses - Great work pays off, and we reward impact annually.
• Medical, dental, and vision insurance - Coverage worldwide.
• Paid time off - 25 vacation days, plus an extra loyalty day each year, capped at 5 years (30 days total), on top of your local public holidays.
• Meeting-free Thursdays - Focus on deep work without interruptions.
• Home office budget - Annual budget of €500.
• Paid sick leave - Take time off to fully recover without financial worry.
• Parental leave - Paid 16 weeks for birthing parents, 8 weeks for non-birthing parents.
• Annual fluffle building - Once a year, we meet in a sunny location where virtual high-fives turn into real ones.
• Employee Stock Option Plan (ESOP) - 0.01% equity for everyone.
• Mental health support - Resources and help via BetterHelp.com.
• Wellness budget - Annual well-being budget of €480.
• Educational budget - €500 yearly for books, seminars, or online courses.
• Music on us: Yearly Apple, Spotify, or YouTube Premium subscription.

Key skills/competency

• Developer Product Marketing
• Technical Storytelling
• Go-to-Market Strategy
• Product Launches
• Content Creation
• Channel Strategy
• Messaging & Positioning
• Competitive Analysis
• Cloud Infrastructure
• Developer Tools