Demand Generation Manager

About Bullhorn

Bullhorn's core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization.

Bullhorn is a fast-paced and dynamic environment where hard work and outstanding results are rewarded and celebrated. We value those that exhibit an eagerness to learn and a strong natural desire for continuous improvement and we encourage team members to stretch themselves, acknowledge challenges and learn from them. With a strong focus on growth, we provide ample opportunities for career development and prioritize promoting from within. We believe that leaders should care deeply about the development of their employees at all levels, emphasizing emotional intelligence and accountability. Our leaders collaborate closely to ensure the success of their teams, and we work together to achieve shared goals, creating a challenging and rewarding workplace for everyone.

About The Role of Demand Generation Manager

The Demand Generation Manager will be responsible for designing, building, and executing customer-focused marketing programs that drive whitespace expansion, upsell pipeline, and engagement across our North American customer segments. Partnering closely with sales and marketing stakeholders, this role will generate awareness, create pipeline, and help accelerate deal cycles within the existing customer base.

This role requires a customer-obsessed mindset — someone who is passionate about understanding customer needs, behaviors, and outcomes, and who can bring customer success stories to life through integrated, multi-channel campaigns.

The Demand Generation Manager will leverage a mix of email marketing, account-based marketing, webinars, virtual roundtables, customer-focused events, paid media, and other demand generation tactics to deliver measurable impact against ambitious sales and marketing goals.

The ideal candidate is both strategic and hands-on, with experience partnering closely with complex sales organizations, and a proven ability to translate customer insights and real-world success into compelling messaging that resonates with decision-makers.

A typical day will include...

• Develop and execute multi-channel demand generation campaigns to drive customer engagement, expansion pipeline, and bookings across existing customer segments in North America
• Support product launches and customer whitespace initiatives, translating new capabilities into clear, compelling value for current customers
• Build targeted, persona- and account-based programs aligned to sales priorities and business objectives
• Partner closely with Sales and Account Management leaders to plan campaigns, align on goals, track performance, and deliver effective sales enablement materials
• Develop compelling customer success stories and activate them consistently across integrated demand generation campaigns
• Collaborate with cross-functional stakeholders to execute customer-focused webinars, user groups, executive roundtables, and events
• Analyze campaign performance and pipeline impact, using insights to optimize programs and improve results over time

This might be a fit for you if you have...

• A Bachelor’s Degree preferred, ideally in Marketing or Communications
• 3+ years experience in a marketing role (at a B2B SaaS company a plus)
• Experience running account-based marketing programs, email campaigns, and webinar programs
• Excellent written and verbal communication skills with the ability to develop and tell compelling customer stories
• An analytical mindset with experience measuring campaign performance and pipeline contribution
• An exceptional attention to detail, and the ability to handle multiple projects simultaneously within tight deadlines

What We Offer...

Benefits eligibility effective DAY ONE including Medical, Dental, Vision, 401(k), 401(k) Match, and more

• Unlimited Planned Paid Time Off
• Global Mental Health Support
• On-Demand Learning & Development
• Quarterly paid volunteer days
• Lucrative Employee Referral Program (eligible for prior to your first day)
• Company-wide mentor program

We are a people-first culture where everyone’s contribution is valued and respected. We're looking for smart, forward-thinking individuals who aren't afraid to challenge the status quo and bring fresh perspectives to the table. If you're someone who thrives in a casual, yet fast-paced and agile environment, we'd love to have you join us.

Key skills/competency

• Demand Generation
• Marketing Programs
• Account-Based Marketing
• Email Marketing
• Webinars
• Sales Enablement
• Campaign Performance Analysis
• Customer Storytelling
• B2B SaaS
• Pipeline Generation