Social Media Specialist

Company Overview:

BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We relentlessly innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s inception in 2005 to include more than 600 employees. BuildASign also operates EasyCanvasPrints.com and AlliedShirts.com. We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory.

Position Overview:

We’re looking for a Social Media Specialist to grow our brand and drive performance across paid social. This role is ideal for someone who has 2+ years of experience working directly inside Meta Ads Manager and is excited to grow in performance marketing. You’ll work closely with marketing leadership to execute campaigns, implement optimizations, and test opportunities for growth.

Key Responsibilities:

• Manage the day-to-day execution of paid social campaigns, primarily in Meta (Facebook and Instagram)
• Launch paid social campaigns, implement optimizations, and monitor campaign performance
• Support testing initiatives i.e., creative testing and incrementality testing etc.
• Coordinate and manage organic social media posts
• Stay informed on social media platform updates and trends
• Cross collaborate with marketing team to drive revenue growth

To be Successful:

• Excellent communication skills, both written and verbal
• Excellent time-management, multitasking, and organizational skills
• Highly analytical with an ability to quickly learn new technology platforms
• Build collaborative and supportive relationships with all members of the Marketing team and other key stakeholders
• Self-motivated with an independent drive to improve processes
• A drive to learn and grow constantly and ability to implement new strategies

Qualifications:

• 2+ years of hands-on planning and buying experience managing social media campaigns within Meta Ads Manager (primary platform)
• Highly proficient in Microsoft Excel (pivot tables, v-lookups)
• Strong understanding of online metrics (ROAS, CAC, CPA) and analytic tools such as Google Analytics
• Strong attention to detail and strong communication skills
• Ability to analyze data and identify performance insights
• Familiarity with creative and incrementality testing a plus
• Familiarity with LinkedIn Ads, TikTok ads and Sprout a plus
• Must reside in one of the following states: AR, GA, IL, NC, TN, TX

Benefits & Perks:

• Comprehensive health insurance plans
• 401(k) retirement savings plan with company match
• Paid Time Off, Floating Holiday, Holidays, and Volunteer Time Off
• Professional development and team building/company events
• Discounts on products produced by BuildASign

Key skills/competency:

• Meta Ads Manager
• Paid Social Media
• Campaign Management
• Performance Marketing
• Data Analysis
• Campaign Optimization
• Organic Social Media
• Microsoft Excel
• Google Analytics
• Marketing Strategy