Senior Product Manager - CX and AI Automation

Senior Product Manager - CX and AI Automation

At Budweiser Brewing Group, where ownership, ambition, and action thrive, we are dedicated to brewing the world’s most loved beers and building brands consumers cherish. Our portfolio boasts global classics like Stella Artois, Budweiser, and Corona, alongside popular favorites such as Camden Hells, Beck’s, and Leffe. We empower our team to dream big, lead change, and forge a lasting legacy. We highly value relentless problem-solvers who embrace accountability, tackle challenges head-on, and transform bold objectives into tangible results through unwavering resilience and hard work.

That’s Who We Are: Come and OWN IT.

The Role

Customer Service at PerfectDraft is undergoing a significant transformation, moving from a reactive support function to a strategic, product-led capability. This role is instrumental in building this capability from the ground up.

As Senior Product Manager – Customer Experience & AI Automation, you will be responsible for defining and scaling how PerfectDraft delivers support to its customers across digital service, automation, and aftersales journeys. You will spearhead zero-to-one initiatives that effectively blend customer experience, AI-driven automation, and service economics. The ultimate ambition is to establish PerfectDraft as a leader renowned for a service experience that customers genuinely trust and enthusiastically recommend.

You will join a highly engaged, fast-moving team of builders who are deeply passionate about the product and thrive on collaboratively solving complex problems.

About PerfectDraft

PerfectDraft represents AB InBev’s premium at-home beer experience – a connected ecosystem comprising innovative hardware, comprehensive digital services, and an ever-expanding portfolio of iconic beer brands. Our mission is to bring bar-quality beer directly into people’s homes worldwide.

What You’ll Own

• Define and own the product vision and roadmap for Customer Experience at PerfectDraft.
• Build scalable, product-led service experiences across customer support and aftersales.
• Lead AI-powered automation initiatives (e.g., self-service, intelligent routing, agent assist) in partnership with Tech and Data teams.
• Own the end-to-end aftersales journey for PerfectDraft machines, including diagnostics, repairs, replacements, and recovery.
• Shape investment decisions across automation, repairs, and replacements to balance customer experience with a sustainable cost-to-serve.
• Partner closely with Operations, Machine Product, Tech, and Data teams to address root causes and scale solutions across various markets.

Who We’re Looking For

• 5+ years of product management experience, ideally across customer experience, customer service, and/or post-sales journeys.
• Strong experience working with software teams, integrations, and complex workflows.
• Proven ability to lead ambiguous, cross-functional initiatives with meaningful business impact.
• Data-driven mindset with experience defining and using service performance metrics.
• Excellent stakeholder management and communication skills.

Nice to Have

• Experience with Customer Service platforms, automation, or AI-enabled tooling.
• Background in DTC, FMCG, or hardware-enabled services.

What We Offer

• A unique opportunity to shape one of AB InBev’s most exciting consumer digital products.
• Autonomy across diverse, high-impact product areas – from commerce to connected technology.
• A collaborative, entrepreneurial environment backed by a global brand powerhouse.
• Competitive compensation, bonus, and benefits package.
• Strong career growth opportunities across AB InBev’s global digital ecosystem.

Why Join Us

• A unique opportunity to shape one of AB InBev’s most exciting consumer digital products.
• High ownership across customer experience, automation, and connected technology.
• A collaborative, entrepreneurial environment backed by a global brand.
• Competitive compensation, bonus, and benefits package.

Benefits & Perks

• Benefits for you and your family to help your physical and mental health.
• Competitive parental leave and pension double contributions.
• 25 days holidays per year + bank holidays.
• Employee benefits to help your physical and mental health and overall well-being.
• 2 volunteer days a year to support your local community.
• 4 employee networks to support diversity and inclusion.
• Global Bonus.
• Private Medical Care.
• 26 weeks paid leave for primary caregiver.

Why build your career with us

We recruit for mindset, ambition, cultural fit, and growth opportunities.

UNIQUE CULTURE

We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

BRANDS EVERYONE LOVES

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.

GROWTH OPPORTUNITIES

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.

&I (Diversity & Inclusion)

Key skills/competency

• Product Management
• Customer Experience (CX)
• AI Automation
• Product Vision
• Roadmap Development
• Aftersales Journey
• Cross-functional Leadership
• Data-driven Decision Making
• Stakeholder Management
• Service Economics