Director Sales and Marketing - Buckner Parkway Place

Join our Parkway Place team as a Sales and Marketing Director and make a meaningful impact on the lives of our residents and associates. In this role, you will play a crucial part in driving occupancy initiatives while also serving as a key public relations liaison to the community.

What you'll do:

• Effectively market the community’s retirement programs.
• Organize and execute special events for prospects, new residents, and community organizations on-site.
• Cultivate and maintain an ongoing schedule of speaking engagements and presentations within the local community.
• Conduct outreach visits to area resources that will provide immediate and future sales for the community;
• Increase sales to meet established goals and prospect lead base by using a variety of contacts.
• Conduct community tours for future residents and other visitors.
• Communicate with leaders to assist with community openings and transfer needs.
• Answer inquiries about the community and admission requirements.
• Maintain accurate and complete inquiry files in accordance with established procedures.
• Develop, communicate, implement and monitor short-term and long-term sales goals and objectives.
• Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
• Employ marketing and promotional initiatives to achieve budgetary volume projections.
• Supervise, monitor, evaluate, and provide accurate reports to leadership.

 What you’ll bring:

• A Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum 3 years prior related experience.
• Experience with luxury sales preferred.
• In-depth understanding of independent living communities and programs for senior adults.
• Experience with luxury sales preferred.
• Demonstrated excellent communication skills, public relations skills, and negotiation skills.   
• Ability to market aggressively and deal tactfully with customers and the community.
• Forward thinking and exhibit the highest ethical standards and an appropriate professional image.
• Excellent technical skills using computer, Microsoft Office 265 and learning management system.

The above description reflects the details considered necessary to describe the essential functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.