Digital Marketing Operations Manager, North America
BSI · United States
- Hybrid
- Full-time
- $83,000 / year
- United States
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Job highlights
- Manage North America's digital marketing operational engine.
- Execute campaigns, ensure data integrity, and build analytics.
- Collaborate with Global Digital Hub for campaign success.
- Requires Pardot, Salesforce, Workfront, and analytics skills.
- B2B experience and compliance knowledge are essential.
About the role
Digital Marketing Operations Manager, North America (Assurance)
BSI is seeking a Digital Marketing Operations Manager for North America to manage the infrastructure, execution, and analytics of the regional marketing engine. This role acts as the operational bridge between the North America marketing team and the Global Digital Hub, ensuring digital programs are launched efficiently, tracked accurately, and continuously improved.
Key Responsibilities:
- Oversee campaign operations and execution, including building, testing, segmenting, and deploying campaigns in Pardot via Workfront workflows.
- Manage lead scoring, grading, and assignment rules, and maintain the regional marketing calendar to meet SLAs and launch dates.
- Ensure data integrity and attribution by enforcing UTM standards, tracking from Pardot to Salesforce, and maintaining naming conventions and data dictionaries.
- Develop and manage North America dashboards (MQLs, SAL/SQL, pipeline, velocity, CPL, email KPIs, web engagement, ROI) using GA4 and Power BI/Excel, and provide post-campaign analyses.
- Build and localize landing pages, forms, and gated assets in Sitecore, performing QA for various aspects including copy, links, form logic, UTM accuracy, accessibility, and responsive design.
- Collaborate with the Global Digital Hub on SEO/paid media strategies, including keyword strategy, tagging, pixel governance, and conversion tracking.
- Ensure compliance with CASL, CAN-SPAM, CCPA/CPRA, and GDPR regulations, managing preference centers, double-opt-in, and suppression rules.
- Provide enablement resources such as playbooks and checklists, and offer office hours for marketers and stakeholders.
How Success is Measured:
- Campaigns launched on time and error-free.
- Complete attribution with UTM coverage and reduced “unknown” sources.
- High data quality, including valid lead routing and low duplicate rates.
- Improved funnel performance (form CVR, email KPIs, MQL to SQL conversion, pipeline contribution, ROI).
- Operational efficiency through SLA adherence and backlog management.
What You Bring:
- Deep understanding of campaign lifecycle execution, lead scoring, and funnel diagnostics.
- Advanced proficiency in Pardot (Account Engagement) and strong collaboration with Salesforce administrators.
- Experience as a Workfront power user and solid knowledge of CMS/Sitecore.
- Proven ability to build dashboards, analyze data patterns, and translate insights into action using GA4, Excel, or Power BI.
- Meticulous attention to detail for QA and troubleshooting of tracking, forms, automation, and deliverability.
- Commitment to process excellence, including documentation, governance, and scalable frameworks.
- Strong collaborative communication skills, working effectively across teams and time zones.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing operations/automation, preferably within B2B, professional services, SaaS, or regulated industries.
- Demonstrated expertise with Pardot, Salesforce, and Workfront, with strong UTM/attribution discipline.
- Experience building dashboards and reports using Excel, GA4, Power BI, or equivalent.
- Familiarity with regional privacy and email compliance regulations (CASL, CAN-SPAM, CCPA/CPRA, GDPR).
Language & Travel:
- Strong command of English and French (verbal and written).
- Up to 10% travel for team collaboration, events, and stakeholder engagement.
About BSI:
BSI is the business improvement company, dedicated to helping organizations become more sustainable, resilient, and trustworthy. Headquartered in London, UK, with over 100 years of experience, BSI is a global partner to 86,000 companies across 193 countries, offering development, auditing, certification, training, software solutions, and cybersecurity expertise.
What We Offer:
- Competitive salary range: $76K - $90K annually, based on experience and location.
- Comprehensive benefits packages including health, dental, vision, and life insurance.
- Retirement plans with company contributions (pension plan in Canada, 401(K) in the US).
- Generous paid time off, including 20 days annual leave and bank holidays.
- Various leave policies including short-term/long-term disability, pregnancy/parental leave, and bereavement leave.
- Opportunities for learning and development.
- Flexible benefits tailored to individual lifestyles.
Diversity & Inclusion:
BSI is committed to fostering a diverse and inclusive workplace where all employees can thrive and grow. We welcome candidates from all backgrounds and encourage those who require reasonable accommodations during the application process to inform their Talent Acquisition Partner.
Key skills/competency:
- Digital Marketing Operations
- Pardot (Account Engagement)
- Salesforce Administration
- Marketing Automation
- Data Analytics & Reporting
- UTM Tracking & Attribution
- Campaign Management
- Sitecore CMS
- Process Excellence
- B2B Marketing
Skills & topics
- Digital Marketing Operations Manager
- Marketing Automation
- Pardot
- Salesforce
- B2B Marketing
- Campaign Management
- Data Analytics
- UTM Tracking
- Sitecore
- Workfront
How to get hired
- Customize your resume: Highlight your Pardot, Salesforce, Workfront, and analytics experience, emphasizing B2B marketing operations and compliance knowledge.
- Showcase operational excellence: Detail your experience in campaign execution, data plumbing, reporting, and process governance with quantifiable achievements.
- Demonstrate analytical skills: Provide examples of how you've used GA4, Power BI, or Excel to drive insights and improve campaign performance.
- Emphasize collaboration: Highlight your ability to work cross-functionally with marketing teams and global hubs, showcasing strong communication skills in English and French.
- Prepare for technical questions: Be ready to discuss your experience with specific marketing automation platforms, CRM systems, and compliance regulations.
Technical preparation
Master Pardot (Account Engagement) campaign setup and automation.,Understand Salesforce basics for marketing data integration.,Practice building dashboards in GA4 and Power BI/Excel.,Familiarize with UTM standards and compliance rules.
Behavioral questions
Describe a complex campaign you executed flawlessly.,How do you ensure data accuracy in marketing operations?,How have you improved a marketing process?,How do you handle conflicting stakeholder priorities?
Frequently asked questions
- What are the key marketing technologies used by BSI for this Digital Marketing Operations Manager role?
- For the Digital Marketing Operations Manager role at BSI, key technologies include Pardot (Account Engagement), Salesforce, Workfront, Sitecore CMS, Google Analytics 4 (GA4), and Power BI or Excel for reporting and analytics.
- Does BSI offer remote work for the Digital Marketing Operations Manager position?
- The Digital Marketing Operations Manager role is based in Canada or the US, with the possibility of remote work depending on location within these countries. The job description does not explicitly state fully remote, suggesting it may be hybrid or on-site with flexibility.
- What level of experience is required for the Digital Marketing Operations Manager at BSI?
- BSI requires a minimum of 5 years of experience in digital marketing operations or automation, specifically within a B2B environment. Experience with professional services, SaaS, or regulated industries is preferred.
- How important is knowledge of compliance regulations for this role?
- Knowledge of compliance regulations such as CASL, CAN-SPAM, CCPA/CPRA, and GDPR is crucial for the Digital Marketing Operations Manager at BSI, as you will be responsible for operationalizing these requirements.
- What is the typical salary range for a Digital Marketing Operations Manager at BSI in North America?
- The salary range for this position at BSI is between $76,000 and $90,000 annually, with the final compensation dependent on factors like experience, education, and location.
- Are both English and French language skills necessary for the Digital Marketing Operations Manager role?
- Yes, a strong command of both English and French, verbal and written, is required for the Digital Marketing Operations Manager position at BSI.
- What opportunities for growth exist for a Digital Marketing Operations Manager at BSI?
- BSI offers learning and development opportunities, and as a global business improvement company, there are likely avenues for growth within marketing operations or related digital marketing functions as you gain experience.
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