Twitter X Virtual Assistant

Twitter X Virtual Assistant at BruntWork

BruntWork is seeking a dedicated Twitter/X Virtual Assistant to manage and grow our X presence. This role is crucial for our marketing growth strategy, focusing on building our brand within the AI productivity space. You will own our daily posting, engagement, thread strategy, DM management, and analytics, operating as an extension of the LockedIn AI marketing team. X is our primary channel for reaching tech-savvy professionals, job seekers, and career development communities. We need someone who understands X culture, its tone, threading mechanics, engagement windows, and what makes content perform on this platform.

Job Highlights

• Schedule: Monday to Friday, 9:00 AM to 1:00 PM, New York, EST (4 hours per day / 20 hours per week).
• Work Arrangement: Work from home.
• Contract: Independent Contractor.
• Perks: Permanent work from home, immediate hiring, steady freelance job.

As an Independent Contractor, you must have your own computer and internet connection. You will handle your own benefits and taxes. Professional fees are on hourly rates, determined by performance in the application process.

Responsibilities

Content Writing & Scheduling

• Write 3–7 tweets per day in the LockedIn AI brand voice.
• Build and maintain a weekly content calendar aligned to content pillars.
• Batch-write and schedule content using Buffer, Hootsuite, or X's native scheduler.
• Maintain consistent daily posting across weekdays.

Thread Creation & Long-Form Content

• Research and write 2–4 high-quality threads per week on interview prep, career growth, AI tools, and job market trends.
• Structure threads for maximum readability, shares, and saves.
• Post threads at optimal engagement windows for the target audience.

Engagement & Community Building

• Respond to all mentions, comments, and replies within the same business day.
• Proactively engage with 10–20 relevant conversations per day.
• Follow and engage with target accounts: career coaches, recruiters, HR professionals, startup founders, and tech communities.
• Build reciprocal visibility through strategic comment presence on high-traffic accounts.

DM Management

• Monitor and manage the X DM inbox daily.
• Route inbound DMs, handle routine inquiries, and flag sales or partnership leads.
• Maintain a DM log for lead tracking and follow-up.

Trend Monitoring & Newsjacking

• Monitor trending topics in AI, hiring, career development, and SaaS spaces daily.
• Create reactive content within 30–60 minutes of relevant trends surfacing.
• Flag high-opportunity trends to the marketing team.

Content Repurposing

• Adapt existing LockedIn AI content into X-native formats.
• Turn long-form content into punchy tweets, thread series, and quote cards.
• Ensure an X distribution plan for all content.

Analytics & Reporting

• Produce a weekly performance report covering follower growth, impressions, engagement rate, top-performing posts, and link clicks.
• Identify content patterns and make strategy recommendations.
• Track monthly progress against agreed growth KPIs.

Content Strategy Execution

• 70% Educational or entertaining content (interview tips, career advice, AI trends, etc.).
• 20% Engagement & community content (joining trending conversations, replying to thought leaders).
• 10% Promotional content (product features, case studies, user wins).

Core Content Pillars

• Interview preparation and performance coaching.
• AI tools for career and productivity.
• Job market trends and hiring insights.
• Founder and startup culture (LockedIn AI POV).
• Product education and user success stories.

Tools & Platforms

• Proficient in scheduling tools: Buffer, Hootsuite, Later, or X native scheduler.
• Familiar with analytics tools: X Analytics, Sprout Social, or Audiense.
• Basic design skills with Canva or Adobe Express.
• Experience with trend monitoring tools: Trendsmap, X Explore, Google Trends.
• Content management using Notion.
• Communication via Slack, Loom, Google Sheets.

Requirements

Must-Have

• Documented experience managing and growing a Twitter/X account.
• Demonstrated ability to write platform-native X content.
• Strong written English — near-native fluency.
• Understanding of X algorithm mechanics.
• Ability to adopt and maintain a consistent brand voice.
• Experience with at least one scheduling tool.
• Comfortable working independently and hitting daily output targets.

Nice-to-Have

• Experience in the SaaS, tech, or AI space.
• Familiarity with career development, recruitment, or HR content.
• Experience managing X alongside other platforms.
• Basic Canva skills.
• Experience with X Ads or promoted posts.

How to Apply

To be considered, please submit the following:

• Links to 2–3 X accounts you currently manage or have previously managed, with a brief note on your contribution.
• 3 sample tweets and 1 sample thread (5+ posts) written for LockedIn AI.
• Your availability (hours per week, time zone, and overlap with US hours).

Reminder: Apply directly via the provided link to BruntWork’s Career Site. This includes a pre-screening assessment, technical check, and voice recording. Applications with complete requirements will be prioritized.

Key skills/competency

• Twitter X Management
• Content Creation
• Social Media Strategy
• Community Engagement
• Brand Voice Development
• Thread Writing
• Social Media Analytics
• Content Scheduling
• Trend Monitoring
• Independent Contractor