Social Media Manager (US Luxury Brands)
BruntWork · EMEA
- Hybrid
- Contract
- $70,000 / year
- EMEA
Job highlights
- Lead social media for two luxury brands: resort wear and uniforms.
- Develop and execute end-to-end social media strategies.
- Create visually compelling content and build online communities.
- Drive brand awareness and market positioning in the US luxury market.
- Work independently with the founder on high-impact campaigns.
About the role
Social Media Manager (US Luxury Brands)
Step into a high-impact role building two complementary luxury brands from the ground up, managing both a premium Fall 2026 resort wear collection and a high-end B2B uniform company. Working directly with the founder, you will own the end-to-end social media strategy, crafting visually compelling narratives and authentic communities that resonate with elite consumers and high-ticket B2B clients. This fast-paced, immediate-impact position requires a self-sufficient strategist who can execute polished, aesthetic content and strategic brand positioning with minimal guidance. You will bridge the gap between creative vision and market execution, ensuring a cohesive, high-end identity across all digital touchpoints in the US luxury market.
Schedule
Monday to Friday, 10:00 AM to 05:00 PM Miami, FL (EDT) With a 30-minute paid break (7 hours per day, 35 hours per week)
Responsibilities
- Develop comprehensive social media strategies for both B2C luxury resort wear and B2B luxury uniform brands
- Create engaging content across platforms to build pre-launch community and drive brand awareness
- Guide and coach the business owner on authentic brand ambassador activities including video content creation
- Strategize and execute the Fall 2026 resort wear collection launch campaign
- Position both brands effectively within the luxury market space
- Manage end-to-end social media marketing campaigns and optimize based on analytics
- Coordinate social media efforts between two distinct but complementary luxury brands
- Build and nurture online communities to support upcoming product launches
- Execute end-to-end SEO strategies by conducting keyword research, optimizing on-page and technical elements, and analyzing performance metrics to improve search rankings and drive organic traffic growth
Additional Responsibilities (Client-Specific Preferences)
- Create visually compelling, storytelling-driven content that reflects strong aesthetic direction and luxury brand identity.
- Develop structured, narrative-based campaigns that guide audiences through a clear and cohesive content journey.
- Conceptualize and execute high-quality campaigns including photoshoots, videos, and brand storytelling assets.
- Utilize AI tools effectively to produce high-quality marketing content with efficiency and minimal supervision.
- Execute strategic LinkedIn content and outreach targeting founders, CEOs, and high-value B2B clients.
- Ensure all outputs align with luxury positioning, audience psychology, and premium brand standards.
- Independently manage workload and deliver results quickly in a fast-paced, high-expectation environment.
- Align all content and campaigns within a structured marketing flow, ensuring consistency and clarity in messaging.
Requirements
- 4-5 years of experience as social media marketing (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
- Proven experience with US luxury market social media marketing
- Strong background attracting and engaging luxury customers through social media
- Experience with brand launches and building brands from inception
- Expertise in luxury market positioning and authentic brand storytelling
- Ability to work independently while collaborating closely with business owner
- Bonus if you have experience managing multiple brands simultaneously
- It helps if you have B2B marketing experience in hospitality or luxury services
- Strong aesthetic sense with the ability to create visually appealing and emotionally engaging content aligned with fashion or luxury branding.
- Experience in fashion, apparel, luxury, or hospitality industries with an understanding of premium market positioning.
- Proven ability to execute end-to-end campaigns including photoshoots, video content, and creative direction.
- Proficiency in AI tools for content creation, with the ability to generate high-quality outputs without a steep learning curve.
- Strong LinkedIn marketing experience with the ability to communicate effectively with high-level decision-makers.
- Excellent communication and strategic thinking skills, translating brand vision into compelling and effective content.
- Highly self-sufficient and proactive, with the ability to deliver results immediately without requiring extensive training.
- Ability to think in structured marketing flows and sequencing rather than executing disconnected or random tasks.
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations
Note
Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
Key skills/competency
- Social Media Strategy
- Content Creation
- Brand Storytelling
- Luxury Market Positioning
- Community Management
- SEO Strategy
- B2B Marketing
- AI Tools for Marketing
- LinkedIn Marketing
- Campaign Management
Skills & topics
- Social Media Manager
- Luxury Brands
- Marketing Strategy
- Content Creation
- Brand Building
- US Luxury Market
- B2B Marketing
- SEO
- Campaign Management
- Community Management
- Fashion Marketing
- Apparel Marketing
- Hospitality Marketing
- AI Content Creation
- LinkedIn Marketing
- Remote Work
How to get hired
- Tailor your resume: Highlight your 4-5 years of social media marketing experience, focusing on luxury brands, B2B, and brand launches.
- Showcase your portfolio: Applications with strong portfolios demonstrating aesthetic sense and storytelling prowess will be prioritized for this Social Media Manager role.
- Emphasize independence: Detail your ability to work self-sufficiently, manage workload, and deliver results quickly in high-expectation environments.
- Prepare for assessments: Be ready to complete application questions, a technical check, and a voice recording to establish your hourly rate.
Technical preparation
Master social media analytics tools.,Develop content calendars and scheduling.,Practice AI content generation techniques.,Understand SEO keyword research and optimization.
Behavioral questions
Describe a luxury brand campaign you led.,How do you ensure brand consistency across platforms?,Give an example of managing multiple projects.,How do you handle feedback from founders?
Frequently asked questions
- What is the work arrangement for the Social Media Manager role at BruntWork?
- The Social Media Manager position at BruntWork offers a permanent work-from-home arrangement, providing flexibility and remote work opportunities.
- What experience is required for the Social Media Manager position?
- You need 4-5 years of social media marketing experience, with a strong emphasis on the US luxury market, brand launches, and authentic storytelling. Experience in fashion, apparel, or hospitality is highly valued.
- How is the hourly pay rate determined for this Social Media Manager role?
- Your hourly pay rate will be determined based on your performance throughout the application process, which includes assessments, a technical check, and a voice recording.
- Does BruntWork offer health insurance for this Social Media Manager position?
- Yes, BruntWork provides health insurance coverage for eligible locations for this independent contractor role.
- What kind of content is expected from the Social Media Manager?
- The Social Media Manager is expected to create visually compelling, storytelling-driven content that aligns with luxury brand identity. This includes conceptualizing and executing high-quality campaigns, photoshoots, and video content, utilizing AI tools efficiently.
- What is the daily schedule for the Social Media Manager?
- The schedule is Monday to Friday, 10:00 AM to 5:00 PM EDT, with a 30-minute paid break, totaling 35 hours per week.
- What specific skills are crucial for the Social Media Manager role at BruntWork?
- Key skills include expertise in luxury market positioning, authentic brand storytelling, independent work ethic, strong aesthetic sense, proficiency in AI tools for content creation, and strong LinkedIn marketing experience.