Social Media Specialist
BruntWork · Philippines
- Hybrid
- Full-time
- $40,000 / year
- Philippines
Job highlights
- Create engaging social media content and reels.
- Manage and optimize paid social campaigns.
- Analyze performance and align with marketing goals.
- Collaborate on real estate marketing efforts.
- Work from home with flexible hours.
About the role
Social Media Content Specialist
We are seeking a creative Social Media Content Specialist to develop and manage engaging content for a real estate-focused brand. This role involves producing reels and posts from provided assets, optimizing paid campaigns, and ensuring consistent branding across platforms. You will analyze performance, collaborate with marketing goals, and drive audience engagement and lead generation. Ideal candidates bring strong content creation skills, campaign management experience, and a data-driven mindset.
Job Highlights
- Schedule: Part-time (20 hours per week) with potential to scale to full-time (40 hours per week) based on performance and business needs; flexible scheduling within 9 AM - 6 PM Italian time, Monday to Friday
- Work Arrangement: Work from home
- Contract: Independent Contractor
Responsibilities
- Create engaging social media content, including reels and posts, primarily using provided images and existing materials.
- Plan, edit, and publish content across social media platforms, ensuring consistency in branding and messaging.
- Develop creative concepts to enhance visual storytelling and audience engagement.
- Manage and optimize sponsored campaigns, particularly within the real estate sector, to drive reach and lead generation.
- Monitor campaign performance and make data-driven adjustments to improve results.
- Collaborate with the team to align content with current marketing goals and property listings.
- Utilize provided tools such as Outlook, Adobe Stock, and higgsfield.ai to support content creation and campaign execution.
- Organize and manage digital assets using OneDrive, ensuring files are properly stored and accessible.
- Incorporate knowledge of Italian language and/or culture (where applicable) to tailor content for the target audience.
- Stay updated on social media trends and best practices to continuously improve content quality and performance.
Requirements
- Proven experience in social media content creation and management, with a strong portfolio (reels, posts, campaigns). APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED
- Experience in the real estate industry preferred, including handling property listings, real estate marketing, or lead generation campaigns.
- Demonstrated ability to manage and optimize paid social campaigns with measurable results (e.g., engagement, leads, conversions).
- Skilled in content planning, editing, and publishing with consistent branding and messaging.
- Creative thinker with the ability to turn provided assets into engaging content.
- Proficient in tools such as Outlook, Adobe Stock, AI tools, and OneDrive.
- Strong analytical and organizational skills.
- Collaborative and able to align content with marketing goals and property listings.
- Knowledge of Italian language/culture is a plus.
Perks
- Permanent work from home
- Immediate hiring
- Steady freelance job
Side Note
This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.
Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
Key skills/competency
- Social Media Content Creation
- Reel Production
- Paid Social Campaigns
- Real Estate Marketing
- Audience Engagement
- Performance Analysis
- Content Planning
- Adobe Stock
- OneDrive
- Brand Consistency
Skills & topics
- Social Media Specialist
- Content Creation
- Social Media Marketing
- Reels
- Paid Campaigns
- Real Estate Marketing
- Digital Marketing
- Content Management
- Audience Engagement
- Lead Generation
- Adobe Stock
- OneDrive
- Remote
- Freelance
- Independent Contractor
How to get hired
- Customize your resume: Highlight social media content creation, paid campaign management, and real estate experience. Tailor to BruntWork's needs.
- Showcase your portfolio: Include your strongest reels, posts, and campaign results. Prioritize applications with a portfolio.
- Emphasize analytics: Demonstrate your data-driven approach to campaign optimization and performance analysis.
- Prepare for assessments: Be ready for technical checks and voice recordings as part of the application process.
- Highlight relevant skills: Mention proficiency in tools like Outlook, Adobe Stock, AI tools, and OneDrive.
Technical preparation
Master social media platform features.,Practice creating engaging video reels.,Learn to optimize paid ad campaigns.,Familiarize with content management tools.
Behavioral questions
How do you handle tight deadlines?,Describe a creative content challenge.,How do you collaborate with a team?,How do you adapt to new trends?
Frequently asked questions
- What is the work arrangement for the Social Media Content Specialist role at BruntWork?
- The Social Media Content Specialist role at BruntWork is a permanent work-from-home position. You will operate as an Independent Contractor.
- What is the expected schedule for this Social Media Content Specialist position?
- This role is part-time, 20 hours per week, with the possibility to scale to full-time. You'll have flexible scheduling within 9 AM - 6 PM Italian time, Monday to Friday.
- What specific content creation skills are required for the Social Media Content Specialist job?
- We require proven experience in social media content creation, including producing reels and posts, editing, and publishing. A strong portfolio is essential, and creative thinking to develop engaging content from provided assets is key.
- Is experience in the real estate industry necessary for the Social Media Content Specialist role?
- Experience in the real estate industry is preferred but not strictly required. If you have experience with property listings, real estate marketing, or lead generation campaigns, please highlight it.
- How is the hourly pay rate determined for the Social Media Content Specialist at BruntWork?
- The professional hourly fees are established based on your performance throughout the application process, including assessments, technical checks, and voice recordings. Submissions with all requirements fulfilled will receive priority review.
- What tools will a Social Media Content Specialist use at BruntWork?
- You will utilize tools such as Outlook, Adobe Stock, AI tools (like higgsfield.ai), and OneDrive for content creation, asset management, and campaign execution.
- Does BruntWork provide a computer or internet for the remote Social Media Content Specialist?
- No, candidates must have their own computer and a reliable internet connection. You are also responsible for your own taxes and benefits as an Independent Contractor.
- What kind of performance metrics are important for the Social Media Content Specialist?
- Key performance indicators include audience engagement, lead generation, campaign reach, conversions, and overall content performance. Data-driven adjustments to improve these metrics are highly valued.