Senior Marketing Operations Manager

Overview

You will serve as the strategic marketing bridge between franchise owners and specialized contractors for a rapidly expanding international sports coaching network. This role focuses on optimizing lead generation and campaign performance across Australia, the UK, and the US to drive franchise growth.

Schedule

Full-time (40 hours per week); Monday - Friday. Flexible hours across multiple time zones, ideally between 11 AM to 8 PM UK time.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Responsibilities

• Serve as primary marketing consultant for franchise owners, addressing daily questions about lead generation, campaign performance, and growth strategies
• Analyze and report on key marketing metrics including cost per acquisition, cost per lead, conversion rates, and landing page performance across multiple franchise locations
• Coordinate with specialized external contractors (SEO agencies, paid search agencies, graphic design teams) to execute comprehensive marketing strategies
• Provide strategic marketing guidance and actionable feedback based on campaign data and performance analytics
• Monitor and optimize marketing campaigns across paid search, SEO, social media, and local marketing channels
• Develop and maintain reporting systems that track marketing performance across the entire franchise network
• Conduct regular strategy sessions with franchise owners to identify growth opportunities and address marketing challenges
• Translate complex marketing data into clear, actionable insights that franchise owners can understand and implement

Requirements

• 5-6+ years of marketing experience with demonstrated progression in responsibility and strategic thinking
• Previous experience as head of marketing for a small team or senior role within a marketing department
• Strong analytical skills with hands-on experience in paid advertising platforms (Google Ads, Meta Ads) and SEO principles
• Proven ability to interpret marketing metrics and translate data into actionable insights and strategic recommendations
• Excellent communication and people skills with ability to adapt explanations to different audiences and technical levels
• Experience working with external contractors and agencies in a coordination or management capacity
• Bonus if you have account management or client-facing experience in a franchise or multi-location business environment
• It helps if you have experience with marketing automation tools, CRM systems, or franchise business models

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Key skills/competency

• Marketing Operations
• Lead Generation
• Campaign Optimization
• Franchise Marketing
• Data Analysis
• Google Ads
• Meta Ads
• SEO Strategy
• Agency Coordination
• Performance Reporting