Paid Media Specialist Google and Meta Ads

Client Overview

BruntWork is a fast-growing performance marketing and growth consultancy dedicated to helping businesses scale through data-driven experimentation, paid acquisition, and conversion optimization. The team collaborates across diverse industries to design and execute high-impact campaigns, blending strategic thinking with rigorous testing to achieve measurable results.

Operating in a highly analytical environment, BruntWork prioritizes continuous improvement, experimentation, and performance accountability in all decision-making. As a Paid Media Specialist Google and Meta Ads, you will collaborate with experienced marketers and strategists to build, optimize, and scale campaigns that directly influence client growth and revenue.

Job Description

We are seeking an experienced Paid Media Specialist Google and Meta Ads with deep expertise in both Google Ads and Meta Ads (Facebook/Instagram) to plan, execute, and optimize performance campaigns. This role involves managing campaigns end-to-end, from keyword research and creative development to performance analysis and ongoing optimization.

This position requires a blend of analytical and creative skills, enabling you to troubleshoot underperforming campaigns, develop innovative strategies, and clearly communicate insights. You will collaborate with the broader marketing team to ensure campaigns align with overall business objectives and drive measurable ROI.

This is a flexible, 20-hour per week independent contractor role, permanently work-from-home, with communication based on MST.

Responsibilities

• Google Ads Campaign Management:
  • Assemble and organize campaign assets, then set up campaigns within Google Ads.
  • Conduct thorough keyword research to identify effective targeting opportunities.
  • Create and manage campaigns, including ad copy, creative assets, bidding strategies, and budget allocation.
  • Monitor campaign performance and implement data-driven optimizations to improve ROI.
  • Apply conversion optimization techniques to enhance campaign effectiveness.
  • Stay updated with industry trends and best practices in Google advertising.
• Meta Ads & Multi-Channel Advertising:
  • Plan, launch, and manage campaigns within Meta Ads Manager across various campaign types.
  • Develop advertising strategies across platforms including Facebook, Instagram, and other paid channels.
  • Test audiences, creatives, and messaging to improve performance.
  • Troubleshoot campaigns and develop new approaches when performance declines.
  • Align campaigns with broader marketing strategies.
• Performance Analysis & Reporting:
  • Analyze campaign data and generate insights using Google Analytics, platform reporting tools, and spreadsheets.
  • Prepare performance reports and communicate results clearly to stakeholders.
  • Track conversions and user behavior to refine targeting strategies.
  • Maintain performance dashboards and reporting workflows.
• Creative & Strategic Support:
  • Create or collaborate on ad creatives, including images and short-form video content.
  • Apply a strong design eye to ensure ads are visually engaging and high-converting.
  • Support campaign strategy development and testing initiatives.
  • Collaborate with marketing teams to ensure cohesive messaging.

Requirements

• Proven experience managing Google Ads and Meta Ads campaigns end-to-end.
• 3–5+ years of hands-on experience in paid media campaign management.
• Strong proficiency with Google Ads Manager and Meta Ads Manager, including knowledge of performance tracking (e.g., Meta pixel, CAPI, Google ads pixel).
• Portfolio or case studies demonstrating successful campaigns.
• Strong analytical skills and ability to interpret performance data.
• Experience with keyword research and conversion optimization.
• Ability to troubleshoot and optimize underperforming campaigns.
• Strong communication skills with the ability to explain strategy clearly.
• Experience using reporting tools such as Google Sheets or analytics platforms.
• Bonus: Experience leveraging AI platforms to scale management/optimization of ad campaigns.

Key skills/competency

• Google Ads
• Meta Ads Manager
• Performance Marketing
• Campaign Optimization
• Keyword Research
• Conversion Optimization
• Data Analysis
• Creative Strategy
• ROI Measurement
• Client Growth