Creative Email & SMS Marketing Specialist

Overview of the Creative Email & SMS Marketing Specialist Role at BruntWork

BruntWork is seeking a highly creative Marketing Specialist to lead our digital outreach efforts and transform interest into concrete action. In this role, you will be instrumental in the end-to-end creation of high-conversion email and SMS campaigns, including the design and production of all necessary visual assets.

Work Schedule and Arrangement

This position requires a commitment of 20 hours per week, with a flexible schedule accommodated within Hawaii Standard Time. This is a permanent work-from-home opportunity under an Independent Contractor arrangement. Immediate hiring is available for qualified candidates.

Key Responsibilities

• Campaign Strategy: Develop and implement daily/weekly email and SMS marketing flows designed to engage and nurture our audience effectively.
• Creative Design: Produce high-quality digital artwork for various platforms, including advertisements, email headers, and social media content.
• Copywriting: Craft compelling, high-conversion "Call to Action" messages specifically tailored to resonate with the Hawaii market.
• Platform Management: Research, recommend, set up, and manage marketing campaigns using industry-leading tools such as Mailchimp or similar platforms.
• Growth Focus: Continuously analyze and optimize creative assets to drive improvements in click-through rates and customer acquisition.

Required Qualifications and Skills

• The "CTA" Expert: Demonstrated experience in direct-response marketing with a proven ability to drive user clicks and desired actions.
• Visual Design: Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite, or similar) to produce professional digital ad artwork.
• Digital Marketing: Hands-on experience managing email lists and SMS marketing platforms.
• Self-Starter: A proactive approach to recommending and implementing the most effective tools and strategies to launch and optimize marketing initiatives.

Highly Regarded Qualifications

• Previous experience within the solar or home services industry.
• Proficiency in Mailchimp or advanced CRM/Automations platforms.
• A comprehensive portfolio showcasing previous successful ad designs and email campaigns.

Independent Contractor Details

As an Independent Contractor, candidates must supply their own computer and maintain a reliable internet connection. You will be responsible for your own taxes and benefits. Professional hourly fees will be determined based on your performance during the application process.

Application Process Reminder

To finalize your application, please follow the provided link to BruntWork’s Career Site. This includes completing assessment questions, a technical check, and a voice recording. Applications with all requirements fulfilled will receive priority review.

Key skills/competency

• Email Marketing
• SMS Marketing
• Digital Marketing
• Campaign Management
• Creative Design
• Copywriting
• Call to Action (CTA) Optimization
• Graphic Design Tools (Canva, Adobe Creative Suite)
• Mailchimp
• Customer Acquisition