Data & Insights Analyst - CRM
@ BRP

Montreal, Quebec, Canada
CA$90,000
On Site
Full Time
Posted 2 days ago

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XXXXXXXXXX XXXXXXXXXXXXX XXXXXXX******* @brp.com
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Job Details

Overview

The Data & Insights Analyst - CRM at BRP will lead the execution of enhancing content distribution channels by transforming raw data into actionable insights and delivering CRM communication campaigns. This role combines technical expertise with strategic thinking to optimize communication channels for dealerships, distributors, and B2B partners globally.

You Will Have the Opportunity To:

  • Channel Optimization & Project Management: Manage project rollouts, track deliverables, timelines, and budgets using tools like Asana.
  • Analytics & Performance Reporting: Analyze raw data, build PowerBI dashboards, segment audiences using CRM tools, Excel and PowerBI, and deliver regular reports.
  • CRM Campaign Execution & Workflow Management: Design and execute multi-channel campaigns; build automated workflows using Adobe Campaign Classic and similar platforms; monitor system performance.
  • Strategic Support & Documentation: Document best practices, support content creation and logistics, and research emerging trends in CRM and marketing automation.

Required Skills & Qualities

A bachelor's degree in Marketing, Business Analytics, Computer Science or a related field, along with 5+ years of relevant experience, strong project management skills, technical proficiency with raw data, PowerBI, CRM platforms like Adobe Campaign Classic, and familiarity with SQL, HTML, CSS, and Python. Excellent presentation and collaboration abilities, with an understanding of data privacy regulations, are essential.

Benefits & Company Culture

BRP offers an annual bonus, generous paid time off, a pension plan, collective saving opportunities, industry-leading healthcare fully paid by BRP, and additional perks such as a flexible work schedule, summer schedule variations, holiday shutdown, educational resources, and product discounts. The company fosters a diverse and inclusive culture that values the contributions of people from all backgrounds.

About BRP

BRP is a world leader in recreational vehicles and boats, driven by a spirit of ingenuity and customer focus. Headquartered in Valcourt, Quebec, BRP operates manufacturing facilities globally and employs approximately 16,500 people.

Key skills/competency

  • CRM
  • Data Analytics
  • Project Management
  • PowerBI
  • Campaign Execution
  • Adobe Campaign Classic
  • SQL
  • Excel
  • Audience Segmentation
  • Data Visualization
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How to Get Hired at BRP

🎯 Tips for Getting Hired

  • Customize Resume: Tailor your experience to match BRP requirements.
  • Highlight Analytics: Emphasize data and dashboard skills.
  • Showcase Projects: Detail CRM campaign successes and project management.
  • Prepare for Interviews: Understand BRP culture and technical questions.

📝 Interview Preparation Advice

Technical Preparation

Review PowerBI dashboard creation best practices.
Practice SQL and data manipulation exercises.
Refresh knowledge on Adobe Campaign Classic workflows.
Study CRM integration and troubleshooting techniques.

Behavioral Questions

Describe handling tight project deadlines.
Explain dealing with cross-team collaboration challenges.
Share experience resolving unexpected data issues.
Discuss adapting to changing project requirements.

Frequently Asked Questions