Field Sales Supervisor Europe GTR

Field Sales Supervisor Europe GTR at Brown-Forman

This role will work to ensure the development of Brown-Forman brands in the travel retail airport channel, across the UK and Ireland. Reporting into the Senior Commercial Manager Europe West, this position will be responsible for the day-to-day management of all travel retail customers and activities in the covered territory. Key tasks will include managing a team of promoters, securing profitable listings, building broad and deep customer relationships, maintaining merchandising guidelines and coordinating promotional activities.

Meaningful Work from Day One

As Field Sales Supervisor Europe GTR, you will assume operational responsibility for assigned accounts in the region, ensuring alignment of activities and support across the UK and Ireland. This role is responsible for the day-to-day execution of all travel retail activities. You will collaborate with GTR and local management teams to evaluate market conditions, implement sales and promotional plans, and recommend changes. A primary responsibility is to develop and maintain a unified, highly effective team of Brand Ambassadors through recruitment, coaching, training, and mentorship. The objective is to establish a visible, impactful presence of skilled, knowledgeable representatives across all strategic UK and Ireland locations, ensuring consistent brand messaging and exceptional consumer engagement.

What You Can Expect

The role requires a focus on European countries’ Travel Retail & Transportation customers. Primarily, you will:

• Identify profitable growth opportunities for the Brown-Forman spirits portfolio.
• Work with GTR and brand teams to execute agreed brand plans and budgets to achieve regional goals in the assigned territory.
• Build dynamic and meaningful relationships with key stakeholders in assigned accounts to interpret customer strategy, gain alignment, and achieve best-in-class partnership.
• Support annual pricing and listing negotiations with all customers.
• Identify and support brand-building opportunities through merchandising and promotional activities, additional store activities, training, incentivizing, rewarding, and influencing.
• Supervise the execution of these programs, evaluate and modify as appropriate.
• Support brand and portfolio strategies.
• Collaborate and align with domestic B-F personnel to maximize cooperation between B-F GTR and the Local Economy.
• Visit duty-free outlets in the region to gather insights from the shop floor and ensure the pre-defined presence of B-F brands.
• Build relationships with customer commercial and retail contacts to identify profitable growth opportunities and negotiate & influence the enhancement of our presence in duty-free stores, bars & restaurants.
• Partner with the Customer Marketing team to support the flawless execution of our brand-building activities & work with customers to evaluate these activities to make future recommendations.
• Recruit, lead, train, motivate & evaluate our Brand Consultants in the region.
• Partner with Customer Service / Supply Chain teams/suppliers to ensure timely availability of stock & materials for promotions & activations.
• Input into the monthly & quarterly performance review for Avolta & Aer Rianta.

What You Bring To The Table

• Minimum 3 years of experience in field sales, building strong relationships, and recruiting & leading sales consultants in a similar role.
• Able to work effectively as part of a team while also demonstrating the capacity for autonomous work within a matrix structure.
• Demonstrated ability to build strong, effective working relationships with external & internal stakeholders.
• Ability to communicate in written & spoken English, this is the business language used in the region.
• Strong computer skills with proficiency, or the ability to quickly build proficiency, on Google Workspace.

What Makes You Unique

The below skills & experience, while not mandatory requirements are very useful for the position.

• Experience working in the Travel Retail channel.
• A deep understanding of the region, gained from either directly working in the region or through working on projects in the region.
• In addition to the mandatory requirement of English. Other language skills are a plus.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Key skills/competency

• Field Sales Management
• Travel Retail Expertise
• Customer Relationship Management
• Team Leadership & Coaching
• Brand Promotion & Strategy
• Negotiation Skills
• Budget Management
• Merchandising Execution
• Market Analysis
• Google Workspace Proficiency