Diplomatico Rum Brand Ambassador

About the Diplomatico Rum Brand Ambassador Role at Brown-Forman

This is an exciting role within the UK Brand Advocacy team, accelerating Brown-Forman UK’s business and brand goals by leading the development and delivery of the Diplomatico Rum brand advocacy programme in the UK. This position requires +80% of time in trade, including evenings, overnight stays and weekends across the UK with a focus on London. This is a 12 months maternity leave cover contract.

Core Responsibilities

As a Diplomatico Rum Brand Ambassador, you can expect to:

• Strengthen and support the growth of Diplomatico by seeding the brand in prestige and influential accounts, raising brand awareness and focusing on the strategic brand pillars.
• Develop and deliver key advocacy plans and projects in 2026/27 which recruit bars/bartenders who are not yet advocates of Diplomatico and support rate of sale initiatives.
• Assist in the creation of trade strategies.
• Host tastings for trade and consumers, delivering immersive Rum training.
• Prepare competitive assessments and post programme evaluations.
• Work cross functionally with internal stakeholders and customers as needed to develop drink serves.

Build Strong Relationships

• Cultivate relationships with key trade leaders, influential bars and bartenders to increase opportunities for the sales teams.
• Establish effective and trusted business partnerships with a variety of internal stakeholders, including the brand teams, customer marketing and sales teams.

Brand Advocacy

• Serve as brand spokesperson at key Brand and Cocktail events in the UK.
• Provide sales support for joint business plans and inspiration days (on & off).
• Run bar, trade shows & selected events.
• Support brand events & initiatives (social media).
• Participate in competition judging.

Operative Processes

• Comply with all sales processes and tools.
• Monitor and comply with administrative activities of the team.
• Effectively plan and control the company's budget and resources.

What You Bring To The Table

• Previous experience in brand advocacy/ambassadorial roles.
• Extensive background in bartending, mixology and drinks.
• Strong Spirits category knowledge (particularly Rum).
• Professional knowledge of the UK On Trade, influential bars and trend leading accounts.
• A strong network within the UK influential hospitality arena (Bars, Hotels & Restaurants).
• Strong Business Acumen.

What Makes You Unique

• Fluent English, both spoken and written.
• Great analytical skills, commercially savvy and solution focused to solving problems.
• Compelling storytelling skills.
• Excellent presentation skills and translating information in a clear, appealing way.
• Self-starter with proven ability to identify issues and projects, plan and prioritize with demonstrated ability to organize and manage multiple projects to completion by specific deadlines.
• Superior communication skills (influencing, listening, presentations, written).
• Ability to build strong relationships at all levels with strong stakeholder awareness.
• Collaborative team player, with conflict management skills.
• Adaptable, flexible and resilient.
• IT literate - Google applications & MS Office applications.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division

Function: Marketing

Key skills/competency

• Brand Advocacy
• Mixology
• Spirits Knowledge (Rum)
• UK On Trade Network
• Relationship Management
• Event Management
• Business Acumen
• Storytelling
• Presentation Skills
• Project Management
• Analytical Skills