Senior Marketing Manager / Marketing Strategist
Brown & Brown · Illinois, United States
- Hybrid
- Full-time
- $120,000 / year
- Illinois, United States
Job highlights
- Lead go-to-market strategy for specialty insurance.
- Develop and execute targeted marketing campaigns.
- Create engaging content for broker audiences.
- Manage CRM data and segmentation.
- Analyze marketing performance data.
About the role
About the Role
Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.
Evolve is seeking a Senior Marketing Manager / Marketing Strategist to join our growing team! Arrowhead Professional, a strategic group of professional lines businesses across the Arrowhead Programs platform, is looking for a creative, organized, and delivery-focused marketing professional to lead go-to-market efforts across its specialty insurance offerings. This marketing leader will drive marketing strategy across Arrowhead Professional businesses, however, the initial focus will be on one priority business unit, Evolve MGA, a cyber-specialist, who distributes national insurance solutions through retail insurance brokers and agents. This is a high-ownership role that requires someone who can write with precision for a sophisticated broker audience, manage multiple workstreams independently, and develop content that is both technically grounded and genuinely engaging.
This position can be remotely based in San Diego, Chicago, or Pennsylvania!
How You Will Contribute
- Design, execute, and track email campaigns targeting broker and agency partners; develop content for product spotlights, renewal communications, and market updates.
- Manage broker segmentation across individual sales rep and broad distribution list channels; build a feedback loop with sales and underwriting to refine messaging and measure engagement.
- Produce and maintain a library of broker-facing assets: quarterly communications, collateral (i.e., monthly Wins of the Month and sell-sheets), partner presentations, claims and loss insights, and process guides.
- Support the development of go-to-market content for new product launches, brand updates, and partnership engagement campaigns by translating complex program details into clear, compelling materials.
- Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of agency/broker data, contact information, and segmentation tags.
- Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners.
- Identify gaps in partner data and build processes to keep records current.
Skills & Experience To Be Successful
- 8+ years of experience in marketing, content, or communications; writing samples required.
- Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools; Canva and/or Adobe Creative Suite proficiency.
- Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management.
- Ability to read marketing performance data and draw actionable conclusions.
- Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry, but it is not a prerequisite.
- Experience building insurance broker or agent-facing sales enablement content.
Pay Range
$100,000.00 - $120,000.00 Annual
The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.
Teammate Benefits & Total Well-Being
We go beyond standard benefits, focusing on the total well-being of our teammates, including:
- Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
- Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
- Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
- Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.
The Power To Be Yourself
As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.
Key skills/competency
- Marketing Strategy
- Content Development
- Email Campaigns
- CRM Management
- B2B Marketing
- Data Analysis
- Project Management
- Sales Enablement
- Insurance Industry
- Broker Relations
Skills & topics
- Senior Marketing Manager
- Marketing Strategy
- Content Marketing
- Email Marketing
- CRM
- B2B Marketing
- Insurance Marketing
- Go-to-Market Strategy
- Sales Enablement
- Digital Marketing
How to get hired
- Tailor your resume: Highlight your 8+ years of marketing, content, or communications experience, emphasizing B2B insurance or complex industries. Showcase proficiency in email marketing, CRM, and project management platforms.
- Craft compelling writing samples: Provide examples demonstrating your ability to write precise, engaging, and technically grounded content for a sophisticated broker audience.
- Showcase project management skills: Detail your experience managing multiple workstreams independently and using platforms like Wrike for marketing initiatives.
- Demonstrate analytical ability: Be prepared to discuss how you've analyzed marketing performance data and drawn actionable conclusions.
- Emphasize CRM expertise: Highlight your experience with CRM tools, data auditing, cleaning, and maintaining accurate records for segmentation.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus for the Senior Marketing Manager at Evolve?
- The primary focus for the Senior Marketing Manager at Evolve will be to lead go-to-market efforts for Arrowhead Professional's specialty insurance offerings, with an initial emphasis on Evolve MGA, a cyber-specialist, and its distribution through retail insurance brokers and agents.
- What are the location options for this Senior Marketing Manager role?
- This Senior Marketing Manager position is a remote role, with options to be based in San Diego, Chicago, or Pennsylvania.
- What is the required experience for the Senior Marketing Manager role?
- The ideal candidate for the Senior Marketing Manager role will have 8+ years of experience in marketing, content, or communications, with a background in commercial insurance, financial services, B2B professional services, or a similarly complex industry being a plus but not a prerequisite.
- What tools and platforms are important for this Senior Marketing Manager position?
- Experience with marketing project management platforms (like Wrike), email marketing platforms, CRM tools, Canva, Adobe Creative Suite, and Microsoft Office Suite are important for this Senior Marketing Manager role. Familiarity with LinkedIn content strategy and B2B social media management is also beneficial.
- How does Evolve ensure the right content reaches the right distribution partners as Senior Marketing Manager?
- As Senior Marketing Manager, you will audit, clean, and maintain partner records in the CRM, develop and document partner segmentation rules, and identify gaps in partner data to ensure accurate segmentation and targeted content delivery.
- What kind of content will the Senior Marketing Manager be responsible for creating?
- The Senior Marketing Manager will be responsible for creating a variety of broker-facing assets, including email campaigns, product spotlights, renewal communications, market updates, quarterly communications, collateral, partner presentations, claims and loss insights, and process guides.
- Is there a specific industry background required for the Senior Marketing Manager role at Evolve?
- While a background in commercial insurance, financial services, B2B professional services, or a similarly complex industry is preferred, it is not a prerequisite for the Senior Marketing Manager role at Evolve. Strong marketing and content skills are key.