New Business Content Specialist

New Business Content Specialist at Brown & Brown

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.

The New Business Content Specialist will have oversight, management, and creation of written materials to support sales and marketing efforts for the CTI organization. This role involves authoring RFP responses, proposals, marketing materials, presentations, and regular blog and LinkedIn content, coordinating with internal teammates as necessary. The specialist will actively participate in internal sales meetings, generate concepts for sales and marketing initiatives, provide conference support, and manage role-specific tasks associated with sales and marketing opportunities using Brown & Brown's Client Relationship Management (CRM) and task management tools. The primary goal is to positively impact company growth by creating highly effective promotional materials.

Essential Duties And Functions Include The Following

• Create sales and marketing materials for the CTI organization.
• Design proposal content tailored for varied target audiences.
• Support the sales and marketing team throughout the RFP process by leading the content management and overall response process.
• Develop, maintain, and lead the continual RFP response library process.
• Edit and proofread content/subject matter expert responses to maintain proper grammar, message clarity, and brand consistency.
• Initiate ideas and creation of sales sheets, articles, white papers, case studies, presentation slides, and other marketing pieces as requested.
• Maintain and lead creation of the presentation slide content library and the process to review and update the content annually.
• Develop, maintain, and lead the continual case study library and the process to review and update the content annually.
• Research trending industry topics to compose regular blog and LinkedIn content, coordinating with subject matter experts when necessary.
• Support conference material development as requested.
• Lead relationship with Brown & Brown Corporate Marketing team on behalf of the CTI organization.
• Develop, manage, and lead content ideas and creation for the CTI website, including management of Search Engine Optimization (SEO) reporting and management of updates based on the reporting results.
• Actively participate in regularly scheduled internal sales meetings.
• Lead, develop, implement, and support the Annual Marketing Plan for CTI.
• Other duties may be assigned.

Competencies

• Planning/organizing: Prioritizes and plans work activities, uses time efficiently, and makes good, timely decisions that propel the company forward.
• Interpersonal skills: Maintains confidentiality, is open to others' ideas, exhibits willingness to try new things, and creates an environment where teammates feel connected and energized.
• Written and Oral communication: Communicates a concise message that resonates, speaks clearly and persuasively, and demonstrates group presentation skills.
• Problem solving: Creates innovative solutions, identifies and resolves problems in a timely manner, gathers and analyzes information skillfully, and maintains confidentiality.
• Quality control: Demonstrates accuracy and thoroughness and monitors own work to ensure quality.
• Adaptability: Adapts to changes in the work environment, manages competing demands, and deals with frequent change, delays, or unexpected events.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

Required

• Bachelor’s degree with a Marketing or English emphasis.
• 3+ years’ experience in sales/marketing communications.
• 2+ years’ experience in the healthcare benefits industry.
• Project lead experience.
• Exceptional writing and editing skills.
• Independent research skills.
• Proficient with MS Office Suite and Adobe Creative Suite.

Preferred

• Client Management Relationship (CRM) tool management experience.
• Marketing plan development experience.
• LinkedIn experience.
• Website content management experience.

Teammate Benefits & Total Well-Being

We go beyond standard benefits, focusing on the total well-being of our teammates, including:

• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance.
• Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement.
• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services.
• Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.

Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.

As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.

Key skills/competency

• Content creation
• RFP response
• Marketing materials
• SEO management
• Copywriting
• Editing
• Project leadership
• Healthcare benefits
• LinkedIn content
• CRM tools